Director of Shopper Marketing

VirtualVocations
Paterson, New Jersey, United States
Full-time
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A company is looking for a Director of National Shopper & Channel Marketing to drive shopper marketing initiatives and strategic retailer partnerships.

Key ResponsibilitiesLead the strategic planning and development of in-store point-of-sale (POS) materialsDevelop and implement a comprehensive channel marketing strategy for food service and on-premise accountsBuild strong relationships with key retailers and food service accounts to drive growth initiativesRequired Qualifications8+ years of experience in consumer packaged goods, particularly in shopper or channel marketing2+ years of experience as a people managerDeep understanding of the retail landscape and in-store activation strategiesExperience with vendor management, costing, and negotiationProficient in Google Suite and Microsoft Suite, with experience in team collaboration tools

22 hours ago
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