Integrated Marketing Specialist

Description

Enterprise Marketing Specialist

The Enterprise Marketing Specialist will lead strategy and execution for Huntington's strategic business initiatives. They will develop and execute marketing plans to drive business through new programs that meet business needs and impact multiple lines of business.

What you'll do :

This person will lead a cross-functional team to understand business goals, build marketing plans to achieve those goals, implement plans, then measure and scale.

In addition, this person will lead the execution of plans, working with creative, digital, and compliance departments.

• Build new initiatives from the ground up by understanding business goals, market trends, consumer behavior and the company's strategic direction.
• Lead cross-functional teams from Product, Data & Analytics, Marketing, and Digital to create and execute marketing plans.
• Build the go-to-market approach to ensure seamless customer experiences while driving business results and building brand awareness.
• Develop customer segmentation, targeting, and contact strategies to maximize the performance of key segments.
• Communicate with stakeholders to build awareness of the marketing strategy and contribution to the business.
• Develop business cases for new marketing strategies to include testing and financial return.
• Execute plans through the marketing process across paid and owned channels.
• Deliver programs on time and on budget.

Who you are :

In this position that combines strategy and execution, the ideal candidate will be adept at using data, business goals, and customer insights to build successful marketing plans, and at bringing programs to life on time, on budget, and on strategy.

• Analytical - analyze market, consumer, and competitor trends and use them for planning.
• Exceptional at executing - organize and prioritize marketing initiatives to bring them to market quickly and with rigor.
• Creative thinker - develop innovative ideas to differentiate Huntington.
• Strategic - create plans that align with business goals and objectives to deliver short-term production and long-term vision.
• Effective Communicator - effectively story tell and share ideas and plans with stakeholders.
• Flexible - adapt marketing plans and direction as the business and landscape changes.
• Leader - motivate a cross-functional team who may not report to you and drive toward goals.
• Entrepreneurial - understand the big picture, but also dig into the details. Measure risk and reward and choose paths that make the biggest impact.

Basic Qualifications :

• Bachelor's Degree in Marketing or related field
• 5 years of relevant marketing experience
• Experience :
• building marketing plans from scratch.
• leading teams toward a common goal.
• partnering with a data and analytics team to understand the return on marketing investment.
• Driving business results.
• Working with and presenting to senior leaders.
• Successfully executing projects in a complex environment.

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Exempt Status : (Yes not eligible for overtime pay) ( No eligible for overtime pay)

Workplace Type : Hybrid

Hybrid

Huntington is an equal opportunity and affirmative action employer and is committed to providing equal employment opportunities for all regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, gender identity and expression, genetic information, or any other basis protected by local, state, or federal law.

Tobacco-Free Hiring Practice : Visit Huntington's Career Web Site for more details.

Agency Statement : Huntington does not accept solicitation from Third Party Recruiters for any position