Email Marketing Manager

Qualifications

• Bachelor’s degree in marketing or related field
• At least 2 years of recent experience using marketing automation software such as Marketo, Pardot, ActOn, Eloqua, Real Magnet or similar
• Demonstrated strong technology skills
• High attention to detail, strong organizational skills, with the ability to manage multiple competing priorities simultaneously
• Excellent problem solving, analytical skills, and understanding of query logic statements
• Strong copyrighting and editing skills; outstanding verbal and written communication skills
• Creative with the ability to devise new ways to carry out tasks, solve problems and meet challenges while bringing a fresh perspective to the organization

Responsibilities

• You’ll get to develop, implement, track, and optimize email marketing campaigns for both B2B and B2C segments and work cross functionally with stakeholders across AORN to coordinate and execute strategic email campaigns to drive revenue and increase customer retention
• Build and manage various email campaigns (lead generation, lifecycle, retention), including template design, call-to-action, content strategy and performance analysis
• Oversee complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions and content / messaging
• Create and manage trigger-based email campaigns throughout the customer lifecycle to maximize sales, increase sales leads, increase membership, and maintain current members
• Manage the planning, technical aspects and day-to-day operations of key email marketing and marketing automation systems for user engagement and retention
• Collaborate with marketing managers and key stakeholders to create strategic email plans, develop and manage integrated campaigns across events, email, and social, with targeted content, that drive agency marketing results
• Analyze, identify, and pull segmented lists based on demographics and past behaviors such as previous email engagement and website interactions (content downloads, site page visits, etc.)
• Lead A / B testing, performance optimization and campaign enhancement efforts
• Establish success criteria (KPI’s and metrics) for each project
• Manage email KPIs and report recommendations and sends summaries to key stakeholders
• Proactively monitor and analyze key email metrics (open rates / click-through / deliverability / conversions / etc.) to identify and implement opportunities for campaign optimization
• Ensure that the entire functionality of the email service provider / marketing automation tool (Marketo) is fully utilized
• Write content as needed
• Ensure all email communications are compliant with CAN-SPAM, GDRP, and any additional legal requirements
• Provides backup support to the Web Designer / Content Manager with website updates and backup support on other digital services as needed

Benefits

• Competitive salary and sales incentive opportunities
• Medical, dental, and vision coverage
• Flexible Spending Accounts (FSA) and Healthcare Savings Account (HSA) options
• Employer-paid short and long term disability, accidental death & dismemberment, and life insurance coverage
• 401(k) matching plan with immediate vesting
• One month of paid time off and 10 paid holidays per year
• Up to 8 hours of paid volunteer time
• Tuition reimbursement
• Employee assistance program
• Free beverages and snacks
• Onsite fitness center and free yoga
• State of the art facility with rec room, massage chair, Xbox, pool table, and more!

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