Job Description
Mgr, Search Strategy
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
Location : Mountain View
Experience : 2-5 years
Relocation : Yes
Bonus : Yes
Travel : Occasional
Responsibilities
- Manage an agency for specified SEM campaigns.
- Ensure revenue, budget, ROI, and other business goals are met.
- Analyze and report various performance metrics of SEM campaigns.
- Analyze industry trends and competitive landscape to exploit expansion and optimization opportunities.
- Optimize keyword coverage, keyword bids, account structure, and ad copy.
- Design and execute A / B tests on landing pages to optimize performance.
- Collaborate with other marketing channels to exchange data observations and learning.
- Analyze user behavior on landing pages and conversion funnels using web analytic tools.
Qualifications
- At least 3 years of hands-on experience in developing and optimizing large-scale paid search campaigns.
- Highly analytical, yet creative, detail-oriented, organized, and a good team player.
- Strong critical thinking ability and communication skills.
- Familiarity in driving global initiatives and coordinating across multiple time zones.
- Experience in analyzing large datasets to gain insights and draw conclusions.
- Experience in using keyword bid management and web analytic tools is desirable.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Direct Staffing Inc
J-18808-Ljbffr
Mgr, Search Strategy
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