Marketing Specialist/Manager

Marketing Specialist / Manager

Are you a creative and analytical marketing professional ready to lead or contribute to the growth of a dynamic civil engineering firm?

Albert A. Webb Associates (WEBB) seeks a talented Marketing Specialist or Manager to develop and execute strategies that showcase our services and expand our market presence.

This is an exceptional opportunity for a driven individual to play a vital role in our marketing efforts. Whether you are looking to contribute as a Marketing Specialist or take on a leadership role as a Marketing Manager, we invite you to bring your expertise and passion for marketing to our team at WEBB.

Responsibilities

• Marketing Strategy Development : Create and execute comprehensive marketing plans that align with the firm’s goals. As a Manager, lead the development of high-level strategies and oversee their implementation.
• Proposal Support : Provide strategic input for proposals to market our services effectively. As a Manager, guide the proposal process and ensure alignment with overall marketing strategies.
• Market Research : Conduct market research to identify trends, opportunities, and threats. As a Manager, lead research initiatives and guide adjustments to marketing strategies.
• Digital Presence Management : Enhance the firm’s online presence through effective use of social media, SEO, and website content.
• Analytics and ROI : Analyze marketing data and metrics to measure campaign success and ensure a strong return on investment.
• Collaboration : Work closely with cross-functional teams to align marketing efforts with overall business objectives. As a Manager, lead collaborative efforts and drive marketing initiatives across departments.
• Training and Mentorship : Mentor junior marketing staff and provide training on marketing best practices, if applicable.

As a Manager, oversee the development of the marketing efforts and foster a culture of continuous learning.

Video Content Creation : Utilize video editing and filming skills to produce engaging marketing materials.

Requirements

• Experience :
• Specialist : 3-5 years of increasing experience in a marketing role, preferably within the Civil Engineering industry or related fields.
• Manager : 5-7 years of increasing experience in marketing, with a proven track record of leading successful campaigns and managing teams.
• Technical Skills : Proficiency in Adobe InDesign, Premiere Pro, and the ability to craft AI prompts.
• Industry Knowledge : Familiarity with the Civil Engineering industry and Inland Southern California market is a plus.
• Writing Skills : Excellent writing skills, particularly for marketing content and proposals.
• Analytical Skills : Strong ability to analyze marketing data and metrics to inform decision-making.
• Creativity : Innovative thinker with the ability to develop unique marketing strategies.
• Project Management :
• Specialist : Experience managing multiple projects and meeting deadlines.
• Manager : Demonstrated expertise in leading complex projects and guiding cross-functional teams to success.
• Adaptability : Ability to adapt to changing priorities and strategies as needed.
• Collaboration : Strong interpersonal skills with the ability to work effectively with diverse teams.

Preferred Qualifications

• Education : Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Certifications : Any relevant marketing, digital marketing, or project management certifications.
• Leadership : (For Manager role) Proven leadership skills, with the ability to mentor and develop team members.

Salary Range :

Marketing Specialist $66,144-$107,328

Marketing Manager $73,000-$116,800