(USA) MANAGER, MARKETING PLANNING AND STRATEGY

Position Summary...

What you'll do...

Manager, Integrated Marketing, Food - Walmart Connect (WMC)

PLEASE NOTE : The team comes into the office a majority of the time; this is not a remote position. We are only considering local candidates who can work onsite in the Bentonville, AR or Hoboken, NJ office at this time.

If you are not local and apply for this role, please specify open to relocation at the top of your resume, if that is applicable, for consideration.

Walmart Connect is Walmart's media and advertising platform, uniquely designed to help brands reach hundreds of millions of shoppers across their entire shopping journey, online and in stores.

As a fast-growing brand and business within Walmart, the Fortune 1 company, we are poised for continued growth and success.

Data at Scale, Omni-Channel Solutions, Closed Loop Attribution and a One Walmart approach are key differentiators for Walmart Connect.

We aim to serve clients and suppliers across multiple categories with insight-driven strategies and integrated marketing solutions that connect brands with our customers to fuel brand sales.

When our clients win, Walmart wins. And, as a customer-centric company, we aim to always create solutions that ultimately serve our Walmart customers.

CLIENT SOLUTIONS

Client Solutions is WMC's integrated marketing center of excellence for centralized, end-to-end insights-led marketing strategy, strategic planning, and omni activation of custom category and client solutions across Walmart's touchpoints-at an unparalleled scale.

We partner with suppliers to co-create industry-first programs and breakthrough experiences that connect brands with Walmart customers, aligning goals with Walmart merchandising and marketing priorities to jointly drive commercial success.

Our competitive edge is having a deep understanding of Walmart customers and categories, access to and influence in enterprise-level strategic planning and decision-making, and passion and knack for creating innovative ways to engage customers and deliver as One Walmart.

JOB OVERVIEW

Walmart Connect (WMC) is looking for an experienced integrated marketing professional with either an integrated marketing, client / custom solutions, shopper marketing or advertising account management experience.

This position will partner with and service the Sales organization to drive ad revenue, help clients build brand awareness and consideration, engage with Walmart customers, convert Walmart consumers to shoppers, help transform relationships with suppliers and brand owners from transactional into co-creating partnerships, and provide measurable results for our clients.

This complex, cross-functional role will be responsible for development and management of seasonal, category and client-led marketing programs across the Walmart omni-channel ecosystem.

This position will directly support Walmart's advertising sales team and partner with enterprise marketing, retailtainment, site experience and category activation teams to conceptualize and create unique, custom, and high-impact marketing solutions for clients.

This position sits under WMC Marketing and reports to the Sr. Manager, Client Solutions - Food.

CORE RESPONSIBILITIES

• Development of custom advertising initiatives for Walmart Connect Clients; Partner with WMC Sales to identify supplier needs, priorities and customer insights.
• Develop and drive marketing tentpole and category-supplier based strategy, and ultimately responsible for respective department / accounts they / their team support.
• Create and execute category and supplier-specific solutions based on customer insights, secure internal approvals, build solution materials and pitch to clients.
• Collaborate and establish links between Walmart Connect and Walmart Enterprise Marketing, ensuring consistency between Walmart's supplier advertising initiatives and Walmart's own customer messaging.
• Manage the cross-functional connection points, processes, and planning cycles between Walmart Retail Marketing, Creative, Cross-Category Solutions, Seasonal, Site and Product teams.
• Service and partner with Sales, Client Brand Strategy and Media Planning to understand cross-category, seasonal, and category-based integration opportunities to bring to market.
• Actively facilitate and participate in brainstorming and working sessions across cross-functional teams.

ESSENTIAL QUALIFICATIONS

• Bachelor's degree in Business, Marketing, Communications, or a related field and 1 year's experience in marketing or a related field OR 5 years' experience in marketing or a related field.
• 5-8 years of experience in marketing or related field preferred with experience working cross-functionally in integrated marketing, ad sales marketing, client / custom solutions, creative strategy, shopper marketing, or agency account management capacity.

Digital or Social media experience required.

• Creative marketer with the ability to conceptualize innovative ideas and new ways of working.
• Excellent written and verbal communication skills.
• Highly collaborative, team player, strong influencer, and relationship builder.
• Strong understanding of client relationships and framing.

THE BONUS - STRONGLY PREFERRED QUALIFICATIONS

• Retail / e-commerce experience with commercial retail solutions such as Walmart Direct spend, experiential marketing, CRM (Customer Relationship Management), e-commerce, media, etc.
• Experience working on or a passion for the Food and Beverage business.

POSITION LOCATIONS

• Hoboken, NJ
• Bentonville, AR
• Up to 5 days a week in the office ( not a remote / virtual position)

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.

Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment.

It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https : / / one.walmart.com / notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.

Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart .

Hoboken, New Jersey US-10279 : The annual salary range for this position is $96,000.00-$186,000.00

Bentonville, Arkansas US-09401 : The annual salary range for this position is $80,000.00-$155,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

Stock

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters : Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America