Personal Brand Manager

Personal Brand Manager (Instagram, Part-Time, Local)

The Opportunity :

The Personal Brand Manager at 77 Plastic Surgery is a foundational role for the business.

You will be responsible for building Dr. Larry Fan's personal brand on Instagram and YouTube, establishing him as the go-to plastic surgeon in San Francisco.

This role involves creating and executing a comprehensive Instagram strategy to grow his online presence, engage with the community, and drive traffic and leads to 77 Plastic Surgery.

Compensation : $2,000 - $3,000 per month base pay, plus performance-based bonus

Compensation :

$2,000 - $3,000 monthly + bonus

Responsibilities :

• Develop and execute a content calendar that includes posts, stories, IGTV, reels, live sessions, and long-form (YouTube) videos.
• Create visually appealing and informative content that highlights Dr. Fan’s expertise, patient success stories, and behind-the-scenes insights.
• Implement strategies to grow the Instagram follower base organically.
• Use paid distribution to put content in front of the target audience and retarget potential patients who have engaged with our content
• Engage with followers, influencers, and potential patients to build a strong community.
• Monitor and manage Dr. Fan's online reputation, responding to comments and messages.
• Track and analyze key metrics to assess the performance of content and campaigns.
• Provide regular reports and insights to optimize strategy and tactics.
• Collaborate with Dr. Fan and the marketing team to ensure cohesive branding across all platforms.
• Partner with influencers, brands, and media to amplify reach and credibility.
• Work on-site as needed to create in-office and in-surgery content.

Qualifications :

• Proven track record of growing a personal brand on Instagram, preferably in the healthcare or beauty industry.
• Experience with content creation, social media strategy, and community management.
• Strong visual storytelling and content creation skills (photography, videography, graphic design).
• Excellent written and verbal communication skills.
• Proficiency in using Instagram analytics tools and other social media management platforms.
• Creative and innovative thinker with a keen eye for detail.
• Strong organizational and project management skills.
• Passionate about personal branding and digital marketing.
• Ability to work independently and collaboratively in a fast-paced environment.
• Located in the San Francisco Bay Area with ability to travel to our office multiple days per week to facilitate in-office content creation.
• Degree in marketing, communications, public relations, or a related field is preferred but not mandatory if the candidate has demonstrable experience and success.

About Company

77 Plastic Surgery is a 5-star plastic surgery, aesthetic, and wellness clinic in San Francisco. Our Mission : To help everyone feel great in their own skin.

Our Culture : We believe in the power of beauty to elevate, transform, and heal. If you’re seeking a role where you’ll be serving others in a dynamic environment, we’d love to hear from you!