Search jobs > New York, NY > Senior strategist

Senior Influencer Strategist, Mekanism

Mekanism
250 Hudson Street, 2nd Floor, Manhattan, NY, 10013 (Hybrid)
$100K-$105K a year
Full-time

Senior Influencer Strategist

Who We Are

Mekanism is an award-winning, independent, full-service advertising agency made up of creative entrepreneurs. With offices in San Francisco, New York and Seattle, we are collaborative business partners with some of the world’s best brands including Alaska Airlines, Harmless Harvest, and Charles Schwab.

Our creative approach to brand building is best described as The Soul & Science of Storytelling - communicating a brand’s purpose with ideas informed by data and rooted in human truths.

What is a Mekanista you ask? Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs, and shared sensibility of family, respect and not taking ourselves too seriously.

Mekanism has been named to Ad Age’s Agency A List and twice to their Best Places to Work . We have also been listed on Creativity’s The Creative 50 and have been recognized by Effie as one of the Most Effective Independent Agencies .

We have been profiled by The New York Times, Fast Company and ABC’s Nightline.

The Role

The Senior Influencer Strategist is a highly curious, collaborative thinker and a key leader of the Influencer team, primarily focused on developing and executing influencer campaigns.

This role requires knowledge and participation in earned, owned, and paid channel tactics through an influencer lens. The Senior Influencer Strategist possesses a deep understanding of influencer platforms and tools and has a passion for discovering new ways to execute innovative brand campaigns.

Key Areas of Responsibility

Influencer Knowledge

  • Assist in the development and execution of influencer campaigns, working closely with senior team members to contribute creative ideas and execute strategies
  • Ability to effectively communicate and sell in influencer programs and campaigns to senior clients
  • Stay on top of trends in the influencer marketing landscape, and have a pulse on up-and-coming creators to partner with
  • Cultivate relationships with influencers, fostering connections and building a strong network
  • Assess and analyze influencer content for alignment with brand guidelines, ensuring authenticity and resonance with the intended audience

Building Strategic Muscle

  • Learn to leverage data and analytics tools to measure campaign performance, providing insights to inform future strategies and optimizations
  • Conduct research to identify potential influencers, competitor strategies, and industry trends
  • Ability to closely partner with Social Strategy leads to ensure cohesive social strategy across brands and campaigns

Critical Thinking & Analysis

  • Develop problem-solving skills to address challenges and obstacles that may arise during influencer campaigns, seeking innovative solutions to ensure campaign success
  • Assist in the analysis of KPIs, identifying areas for improvement and proposing actionable recommendations

Influencer Outreach and Management

  • Well-versed in the influencer marketing space with the ability to source and identify talent by vertical
  • Foster and retain relationships with strong networks of influencers and their management teams to distribute content across channels
  • Assist in the negotiations and creation of all contracts / agreements for influencer programs
  • Act as client-facing representative on all influencer programs as the main POC for day-to-day tasks and needs
  • Communicate progress and status to the client and internal agency teams
  • Track budgets and schedules to ensure deliverables are executed on time and on budget
  • Plan influencer / brand events and summit kickoffs including travel, venues, hotels, budget, etc.
  • Support team / account lead on projects from start to finish

Platform Strategy

  • Develop and implement comprehensive influencer strategy and communications plans to engage audiences on behalf of multiple brands
  • Keep clients and Mekanism up-to-date on the use / role of existing and new social media platforms where influencers are prominent
  • Collaborate with other teams to develop innovative uses of social technologies
  • Prospect for new influencer platforms, social channels, and capabilities

Research

  • Identify untapped opportunities and trends within social media for clients and pitches
  • Proactively identify partnerships and vendors for influencer content development
  • Assist in establishing influencer marketing benchmarks for campaign reporting

Qualifications

  • You know how to work autonomously and manage multiple projects at once, while keeping track of the details in each
  • At least 5 years of experience in a similar role (in-house, agency, or talent management firm)
  • Proven track record of building influencer campaigns that bring brands into new, culturally relevant spaces
  • A real passion for all things social media and internet culture. You have a finger on the pulse of Gen Z / youth culture, emerging digital platforms, and the creator / influencer / celebrity landscape TikTok, Instagram, Discord, Twitch to name a few
  • You stay informed on emerging creative talent and can easily decipher when there is brand x creator alignment
  • You’re an eager futurist, ready to turn learnings into new experiments across channels, formats, and types of creators
  • You’re a self-starter who proactively pitches ideas to internal and external teams
  • You have exceptional attention to detail and meticulously review all phases of work

Salary : $100,000 - $105,000

LI-SC2

11 hours ago
Related jobs
Promoted
M Booth
New York, New York

As a Senior Influencer Strategist on our Consumer team, you'll be helping oversee key influencer initiatives for an anchor. Strong foundation in influencer relations, including experience creating influencer campaign strategies and execution of all components. This is an excellent opportunity for a ...

Mekanism
New York, New York

The Senior Influencer Strategist is a highly curious, collaborative thinker and a key leader of the Influencer team, primarily focused on developing and executing influencer campaigns. The Senior Influencer Strategist possesses a deep understanding of influencer platforms and tools and has a passion...

Promoted
VirtualVocations
Queens, New York

A company is looking for a Senior Field Marketing Specialist to enhance sales effectiveness and drive revenue through enablement programs. ...

Promoted
PMI (Project Management Institute)
New York, New York

Strong project management skills, with the ability to manage multiple concurrent projects and priorities. Strong project management skills, with the ability to manage multiple concurrent projects and priorities. Managing the logistics, resources, and operational support needed to execute critical pr...

Promoted
SkyStem
New York, New York

We are looking for a Marketing Genius to join our team! You will be responsible for overseeing a variety of marketing activities with a high focus on analytics, as well as identify areas of improvement to increase brand awareness and presence. Coordinate with sponsor partners for various marketing a...

Promoted
Robert Half
New York, New York

We are offering a contract to hire employment opportunity for a Marketing Communications Coordinator in New York. This role is part of the marketing team and requires a mix of administrative and marketing skills. The job function involves supporting print and digital marketing campaigns and coordina...

Promoted
Kantar Retail
New York, New York

Associate Demand Generation Marketing Manager, Kantar Marketplace. As the Associate Demand Generation Marketing Manager at Kantar Marketplace, you have the unique opportunity to be part of a world-class team that combines advanced technologies with human expertise to deliver decision-quality insight...

Promoted
BSE Global
New York, New York

The Senior Copywriter will play a crucial role in our Marketing department, orchestrating the development and execution of engaging copy that aligns with our strategic and objectives. The Copywriter will collaborate closely with colleagues across Creative, Brand Strategy, Content & Consumer Mark...

Promoted
OXMAN
New York, New York

OXMAN is seeking a Social Media & Content Strategist to join an all-star interdisciplinary team of deep thinkers and brilliant makers. The Social Media & Content Strategist will be an integral player in the next step of OXMAN's journey as it prepares for the formal public launch of the compa...

Promoted
AlixPartners, LLP
New York, New York

Work alongside the Solutions Marketing and Industry and Channel teams to devise and execute structured, impactful, and measurable marketing campaigns across the portfolio and to optimize wider global marketing themes. The firm's Solutions Marketing team is newly established to drive the marketing of...