Marketing Manager

Job Description

Job Description

Company Summary

Funky Buddha started from humble beginnings at a small brewpub in Boca Raton, built off of passionate people and sketchy Craigslist ads.

We were tired of standard beer offerings. So, we took matters into our own brewhouse, whipping up unconventional-yet-exceptional ales, and pushing the boundaries of social norms.

We are still Funkin’ up the industry almost a decade later, crafting unique libations from the curious confines of our Oakland Park, Florida headquarters.

Position Summary

Funky Buddha is seeking an innovative and results-driven Marketing Manager to join our team. The Marketing Manager is responsible for planning, developing, and executing yearly marketing plans aiming to increase consumer demand through brand awareness, driving trial, and consumer experiences.

If you’re a creative thinker, a strategic planner, and a beer enthusiast, we want to hear from you!

Duties and Responsibilities

Proposes, implements, and monitors comprehensive marketing plans to promote our brand and products through short and long-term objectives.

Works alongside the leadership team to align marketing efforts with business objectives.

• Manages and enhances the Funky Buddha brand, ensuring it resonates with our target audience. Monitors brand health and reputation.
• Oversees online presence of Funky Buddha, including website management, social media marketing, email campaigns, and SEO / SEM efforts.

Stays updated on digital marketing trends and implements best practices.

• Oversees creation of engaging and relevant content for various marketing channels, including blogs, social media, newsletters, and promotional materials.
• Develops and maintains relationships with media outlets, influencers, and industry partners. Creates engaging press releases and promptly responds to media inquiries.
• Organizes, promotes, and oversees execution of taproom events, festivals, tastings, and brewery tours to engage with our community and build brand loyalty.
• Stays informed about industry trends, consumer preferences, and competitor activities. Uses data-driven insights to refine marketing strategies.
• Manages the marketing budget efficiently, ensuring a strong ROI on all marketing investments.
• Leads and mentors a team of marketing professionals, fostering a collaborative and innovative work environment.
• Facilitates and participates in the creative development process including packaging, media, organic and paid social, point of sale materials, and more.

Leads development of creative briefs to ensure assets align with brand, consumer, and communication strategies.

• Works with sales team to develop sales programs and create accompanying promotional materials.
• Develops presentations for internal and external meetings, includes sales materials and brand plans.
• Direct retail tap room marketing plans, strategies, and execution in pursuit of defined KPIs such as driving foot traffic, dollars per visit, and gross profit margin.
• Oversees membership and loyalty clubs, developing and implementing plans to attract and retain club members.

Preferred Qualifications

• Bachelor's degree in relevant field (Marketing, Business, Management, etc.).
• Proven experience in marketing management, preferably in the food and beverage industry or craft brewing.
• Creative thinker with the ability to develop and execute innovative marketing ideas.
• Strong digital marketing skills with a track record of successful online campaigns.
• Ability to identify and champion new business and brand building ideas. Committed to continuous innovation.
• Excellent writing, presentation, and verbal communication skills.
• Leadership and team management experience.
• Proven ability to manage complex projects across various departments.
• Passion for craft beer and an understanding of the craft beer industry is a plus.

Physical Requirements / Work Environment Work Environment :

• Must be able to stand, walk, and sit.
• Must be able to move up to 55 lbs.
• Use hands to handle or feel; reach with hands and arms.
• Climb or balance stairs / ladders.
• Stoop, kneel, crouch or crawl; talk and hear.
• Must have close vision, distant vision, and ability to adjust focus, peripheral vision.
• Must be able to stand for long periods of time and work on a computer for extended periods.
• Must have a valid driver’s license, be able to drive a car and travel via plane / train as needed.
• Must be at least 21 years of age.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Funky Buddha is an Equal Opportunity Employer. Our policy is clear : there shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage / civil partnership, pregnancy / maternity, or sexual orientation.