Sr Analyst- Agncy/Mktg Anlytcs (Brand Analytics)

Sr Analyst- Agncy / Mktg Anlytcs (Brand Analytics)

US-IL-Bloomington

Job ID : 2024-38824

Type : Regular Full Time

of Openings : 1

Category : Marketing, Design, and Communications

Bloomington, IL

Overview

We are not just offering a job but a meaningful career! Come join our passionate team!

As a Fortune 50 company, we hire the best employees to serve our customers, making us a leader in the insurance and financial services industry.

State Farm embraces diversity and inclusion to ensure a workforce that is engaged, builds on the strengths and talents of all associates, and creates a Good Neighbor culture.

We offer competitive benefits and pay with the potential for an annual financial award based on both individual and enterprise performance.

Our employees have an opportunity to participate in volunteer events within the community and engage in a learning culture.

We offer programs to assist with tuition reimbursement, professional designations, employee development, wellness initiatives, and more!

Visit our Careers page for more information on our benefits , locations and the process of joining the State Farm team!

HYBRID : Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

HUB LOCATIONS : Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

SPONSORSHIP : Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.

S. work authorization (e.g. H-1B visa) for this opportunity.

Responsibilities

The Strategic Analytics & Measurement Analyst is responsible for leading analytics for marketing strategies centered around audiences, products and geography.

This role involves providing strategic oversight of State Farm's Brand performance, conducting in-depth exploratory research, and delivering strategic recommendations to key stakeholders.

Key Responsibilities :

• Collaborates closely with the Marketing Strategy team to refine and elevate the company's brand strategy.
• Leads the development of the brand measurement framework, sets data-driven goals, and prioritizes research initiatives.
• Partners with cross-functional teams-including Strategy, Marketing Science, Customer Insights, and Marketing Campaign teams-to evaluate the health of State Farm's brand.
• Analyzes the relationships between brand and performance metrics to help guide overall marketing investment decisions.
• Leads and facilitates discussions on the distinctions between various customer survey data sources and vendors.
• Formulates hypotheses, gathers and analyzes data, interprets results and their implications, and recommends next-step actions.
• Analyzes business trends, market conditions, and the competitive landscape to guide strategic planning.
• Conducts general customer, product, and geo-based analyses to inform long-term marketing strategies.

Qualifications

• Bachelor's degree in an analytics-oriented discipline preferred (Marketing, Finance, Statistics, Economics, etc.)
• Preferred 5+ years of professional experience in marketing analytics or generating customer insights through research
• Proficient in handling survey data and applying statistical methods to sampling, bias analysis, and uncertainty assessment, with the ability to effectively reason using these principles
• Proficiency in SQL, Python, R, or SAS, or an ability to readily acquire proficiency based on experience with comparable programming / querying languages
• Experience with hypothesis testing, regression models, time series analyses and clustering
• Understanding of different media channels and experience utilizing attribution model output
• Experience with data storytelling and producing reports using business intelligence and visualization tools (e.g., Microsoft Excel, Tableau, PowerBI, etc)
• Ability to collaborate across organizational departments, build relationships, and present to a variety of audiences at all levels of the enterprise

Please see job description

PI249583799