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If you live and breathe marketing, we need to talk! We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website that attracts and converts our target groups
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Skills
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Degree in Marketing or related field
Job Type : Full-time
Benefits :
- Dental insurance
- Health insurance
- Vision insurance
- Life Insurance
- 401k (matching)
- Paid time off
Schedule :
- 8 hour shift
- Monday to Friday
Ability to commute / relocate :
Tamarac, FL 33321 : Reliably commute or planning to relocate before starting work (Preferred)
Experience :
- Marketing : 1 year (Preferred)
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