Description
Position at Havas Media
JOB SUMMARY
The Connections Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness and
effective communication skills. Connections Planners participate in the development and management of effective cross channel media plans with inputs from Client
Leadership and Strategic Communications Planning
MAIN RESPONSIBILITIES
- Demonstrate a strong understanding of the client’s business and the consumer journey
- Working with Managers, assist in fulfilling the media plan strategy and achieving cross channel plan goals with inputs from Client Leadership and Strategic
- Communications Planning (media mix, delivery goals, flighting, daypart, etc.)
- Assist in determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty)
- Support and assist Managers in the development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowcharts and budgets
- Master the use of general and media industry tools and systems
- Create briefs for internal Investment Teams and work with investment teams to create media partner RFPs inputs
- Maintain collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals / client needs are being met
- Create, own and maintain flowcharts, buying guidelines, budget summaries and plan deliveries
- Provide research and analysis to assist with various issues that arise in the execution of the tactical plan
- Ensure quality control by reviewing / confirming accuracy of all forms generated by Connections Planner Associate for purposes of authorizing or activating media plans and recommendations
- Stay apprised of industry standards, new media programs / opportunities and can advise on new ways to reach targets
- Mentor and support junior team members
KEY COMPETENCIES
- Excellent verbal and written communication skills for frequent contact with internal teams and the assisting of POV’s, plan presentations, etc.
- Strong analytical skills, ability to relate results to client business objectives
- Solid quantitative understanding of media planning and buying
- Possess a basic knowledge of strengths and weaknesses of each media type
- Extremely detail oriented with strong organization skills
- Working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated research
- Effective time management skills with an ability to multitask and prioritize
- Strong computer skills (Microsoft Word, Excel, and PowerPoint)
- Able to make independent decisions
Media Planner
A company is looking for a Media Planner to support account teams in executing media strategies for advertisers. ...
Digital Media Planner (80% remote)
The Senior Digital Media Planner will be responsible for managing several clients in our portfolio. Create and present innovative media recommendations through integration across the media spectrum—display, mobile, video, programmatic, social, paid search, print, radio, connected TV and OOH . Are yo...
Media Planner (Programmatic)
The Programmatic Media Planner is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. Execute, manage, and optimize programmatic media campaigns and programs for agency clients (e. Under...
Digital Media Planner
Collaborate with growth marketers and our media agency of record to develop media strategies that support our marketing programs and drive measurable performance. Partner with the content team and agency on media performance to advise and conceive of creative ways media formats to help improve CTRs ...
Senior Media Planner
Senior Media Planner, NY, New York (hybrid option). Growing global media agency in NYC is seeking a talented . Candidates must have a solid foundation in and proven ability to manage day-to-day media planning, buying, and performance reporting. Minimum of 1 -3 years media planning experience; digita...
Senior Media Planner
Senior Media Planner is where you’ll start, but we’re always planning for where you’ll go. Our Senior Media Planners are all expected to hone skills that will help build on their careers. In-depth understanding of interactive marketing and online media; working knowledge of offline media. Planning a...
Senior Pre-Sale Media Planner - Who What Wear and Marie Claire
As a Senior Planner within the Media Planning team, you will be a key player in building strategic media plans, leveraging your knowledge around ad products, rate types, pricing and packaging, and interpreting internal rate cards, while meeting the demands of category-specific RFP proposals in colla...
Senior Media Planner
In this position as Senior Media Planner, you will support the execution and management of paid media campaigns across numerous clients on the Paid Media team. Research audience insights, develop media mix, budget allocations and integrated media strategies to align with client objectives. Keep abre...
Programmatic Media Planner
The Hired Guns are seeking a Programmatic Media Planner with strong interests in digital media and life sciences or healthcare brands and a desire to super-charge their skills to join a dynamic, creative, collaborative media agency with an unbeatable corporate culture. As the new Programmatic Media ...
Full-Time Faculty Position in Marketing Comm. - Media Planner, School of Business and Technology
The ideal candidate will have substantial experience as a media planner or brand strategist, either within an advertising agency or in an in-house role. The new faculty member will be expected to develop and expand the curriculum in the areas of media research, strategic marketing campaigns, adverti...