Brand Development Marketing Manager

At Bozzuto, we’ve been creating inspiring, engaging and vibrant communities for three decades.

Ensure all your application information is up to date and in order before applying for this opportunity.

Why? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.

Primary Responsibilities :

You’re a growing leader of a highly productive and creative brand development team, charged with building economic value and inspiring loyalty in the Bozzuto brand.

You foster alignment with your internal and external clients by being the strategic voice of the Bozzuto consumer. You bring your passion for branding to the work that you do every day.

You contribute to a team that creates strategic and innovative brands that support community leasing with impactful active new development launch plans.

You are obsessed with understanding Bozzuto’s consumer mindset and strive to create extraordinary experiences for customers and team members alike.

As Brand Development Manager, your primary responsibilities include,

• Managing your own portfolio of assets through the brand development and launch process from the construction phase through opening and lease-up
• Working closely with the Director of Marketing, Brand Development to ensure the deliverables for each community’s brand are delivered on time (and within budget) and adhere to Bozzuto’s brand standards of quality, excellence, and fair housing guidelines
• Leading agency selection and providing creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that set each property apart from its competition
• Crafting and effectively executing launch plans that introduce a new property to market that take into account submarket nuances in order to deliver needed lead volume, contribute to the creation of extraordinary experiences, and support customer acquisition and retention goals
• Partnering with operations to recommend and implement marketing and programming strategies that are best suited to meet the goals of our clients and exceed the expectations of our customers
• Supporting the lease-up of the asset upon launch by providing timely and accurate budgets and marketing performance reports that clearly demonstrate program effectiveness, benchmarks and opportunities
• Cultivating and maintaining strong, loyal relationships with all constituents owners, team members, internal customers, and vendors
• Support business development initiatives by participating in client presentations in existing and emerging markets the company serves
• Inspiring the professional growth and development of fellow team members
• Inspiring a culture of innovation and creativity within the team that leads to award-winning work both within and outside the industry
• Leading by example and being a role model for the standards and behaviors consistent with the core values and culture of Bozzuto
• Developing processes that support and help us maintain a high performing and efficient marketing team
• Ensuring the Bozzuto brand is appropriately represented across all aspects of the customer journey
• Building a collaborative and motivating environment between different departments and divisions within Bozzuto that encourages fellow team members to give their very best
• Taking responsibility for delivering results, making sure issues are addressed and resolved with urgency
• Actively seeking out and participating in training and educational opportunities to further your skills

What You Bring to Us :

• Bachelor’s degree from a 4-year college or University (preferably with coursework in Marketing or a related field)
• 6 - 8 years of marketing experience
• Previous agency or in-house experience leading brand development and product launch efforts
• A track record of building and maintaining strong relationships with clients, vendors, internal stakeholders and team members
• Proven success in managing simultaneous projects on schedule and within budget
• Proven success in crafting and implementing innovative ideas and concepts
• Expertise in launching marketing plans and advertising campaigns from media planning and strategy through optimization
• Expertise in leading agency efforts and managing different stakeholders
• Previous marketing experience in the multifamily real estate or hospitality industries preferred
• Adobe Photoshop and InDesign experience preferred

What We Bring You :

At the core of our business is the talent on our teams, and we are committed to taking care of them so they can deliver great experiences to our residents.

In addition to an award-winning culture and amazing work spaces, Bozzuto offers a wide range of programs to support the overall health of you and your family.

Our benefits take into consideration everything from career development, retirement, family matters and health and wellness.

Working on our team and in this position, you can expect :

• Competitive compensation. Salary range : $95,000 $120,000
• Health & Wellness benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price.
• Paid Leave. We provide 20 days of paid time off plus holidays.
• Retirement planning. We offer a 401k program with a company match.
• Tuition Reimbursement. Plus many other programs to support career development and growth.

Bozzuto is proudly an Equal Opportunity Employer EOE / M / F / D / V.

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