Job Description
Job Description
Salesforce Marketing Cloud Analyst
Alameda, CA
Full time
Technical / Functional Skills
SFMC Analyst have 8 to 10 years of experience to play multiple roles, including BA, tester, and some project management activities.
The resource MUST work 100% onsite in Alameda, CA, No remote work. This resource should be and self-motivated and pro-active and it is high visibility role.
Roles & Responsibilities
Assisting SFMC Project Team for the requirements and validation.
Lead business analysis for marketing operations, lead generation and assignments, campaigns and events management related business processes, and modeling activities by interviewing process owners, users, and other stakeholders to identify business processes, evaluates the current process and workflow for various business functions.
Work with the marketing business and operations to translate business requirements (new capabilities and improvements to existing functionality) for various Sales, Marketing, and creative functions.
Support the relationship with Global Sales and Marketing, utilizing proactive account management strategies, and develop strong business relationships.
Implement SFMC campaigns with ability to nurture programs, landing pages, and emails. Deconstruct large work items / stories into smaller independent components understanding usiness requirements and translating into Epics, and User Stories within Jira.
Lead work sessions with technical team members to address questions or issues etc.
Work with the Business stakeholders to develop test plans and procedures, to validate the application design, define acceptance criteria with the overall project team.
Act as a liaison between Business Stakeholders, technical teams, and vendor partners. Lead cross-functional teams to deliver business and technical requirements, business rules, concept maps, process maps, user flows, and acceptance tests.
Resolve escalated issues and facilitate communication on any critical issues.
Documentation : Maintain comprehensive documentation, including process flows, user guides, and system documentation.
Generic Managerial Skills
Stakeholder management skills, including strong communication and presentation experience.
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