Sr. Product Marketer

Intro

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CDK is a technology company with a singular focus. Our priority is to make it easier for our customers to excel, and we do this by developing integrated technology that optimizes, streamlines, and assists daily operations all backed by data-derived business insight.

In the same way we are obsessed with bringing our customers powerful business solutions we are obsessed with finding people who can grow, innovate, dream, and create.

CDK’s culture thrives by embracing diversity and rewarding innovation. Our values define who we are and how we show up for each other, our customers, and our communities.

Our team within CDK's Modern Retail portfolio helps our customers provide an exceptional experience to their consumers while driving additional revenue for their organization during the vehicle transaction process.

This portfolio includes CDK’s CRM, which is one of the most important applications in both the dealership's front office operations and the consumer's transaction.

As part of CDK’s CRM team, the Sr. Product Marketer helps to understand the market and customer needs, influence business strategies, and works with the product team to improve CDK’s CRM, one of the largest CRMs in the automotive space responsible for almost half of the new vehicle transactions in the US.

Job Description

This role supports the entire Go-To-Market strategy of their product line within CDK Modern Retail’s CRM product portfolio.

As a product marketer, you will act as a critical connection point between product, sales, marketing, and customer. In this role, you will help lead product messaging and positioning, content, market evangelism, competitive intelligence, and enablement strategy for product, marketing and sales effectiveness to optimize revenue.

Responsibilities include executing on the go-to-market strategy, voice of customer, influencing product strategy, driving integrated marketing programs, commercialization, sales enablement, and defining market requirements.

The Product Marketer will be the company’s subject matter expert in product positioning, target market and value proposition.

• The role requires an individual with strong leadership, communication, partnering and analytical skills who can thrive in a high performing team;
• articulate CDK Modern Retail’s vision; and help drive our overall go-to-market strategy. The ideal candidate possesses a unique blend of business, technical and sales savvy;

a big-picture perspective; and the drive, influencing skills and ability to collaborate with many stakeholders at all levels to transform that vision into a reality.

Responsibilities

• Drive thoughtful integrated marketing plans and campaigns that promote the product line vision, grow market share, and distinguish product in the competitive environment.
• Perform market, customer and competitive research to target the market and produce insights, identifying what opportunities, challenges and dynamics exist for CDK.
• Be the product and market expert that proactively collaborates and drives alignment across an array of teams (such as Sales, Product Management, Development, Marketing) to define appropriate product marketing mix and strategy.
• Understand customer problems and find innovative solutions and new market opportunities for CDK and exercise creative business judgment in optimizing the lifecycle profitability of the offering.
• Understand objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.) and champion necessary initiatives to attain key results and objectives.
• Develop persona-based positioning and messaging for different level audiences (Owner, GM, Sales Manager, F&I Manager, etc.

and for different target segments.

Lead the creation of content and messaging (presentations, blogs, ebooks, success stories, webinars, videos, etc.) hitting all stages of the marketing and sales funnel.

Qualifications & Job Requirements

• Bachelor’s Degree.
• 3-5+ years of experience in Product Marketing, Sales or Go-to-Market background preferred.
• Proven ability to develop and execute effective product marketing strategies.
• Strong foundation of analytic skills with the ability to analyze and interpret data to support insights and business development.
• A natural collaborator with a willingness to drive hands-on tactical execution.
• Great communication and collaboration skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders.
• Strong speaking skills and ability to develop compelling customer-facing presentations.
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

Preferred Qualifications

Background in CRM and / or Automotive / Retail experience.

CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on.

That’s why we offer a comprehensive benefits package to not only take care of you but your family as well. All our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

CDK Global is committed to fair and equitable compensation practices. Compensation packages are based on several factors, including but not limited to skills, experience, certifications, and work location.

The total compensation package for this position may also include annual performance bonus, benefits and / or other applicable incentive compensation plans.

We offer Medical, dental, and vision benefits in addition to :

• Paid Time Off (PTO).
• 401K Matching Program.
• Tuition Reimbursement.

At CDK, we believe inclusion and diversity are essential in inspiring meaningful connections to our people, customers and communities.

We are open, curious and encourage different views, so that everyone can be their best selves and make an impact.

CDK is an Equal Opportunity Employer committed to creating an inclusive workforce where everyone is valued. Qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, gender, sexual orientation, gender identity, gender expression, marital status, creed or religion, age, disability (including pregnancy), results of genetic testing, service in the military, veteran status or any other category protected by law.

Applicants for employment in the US must be authorized to work in the US. CDK may offer employer visa sponsorship to applicants.

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