Associate Marketing Manager

What makes this a great opportunity?

Suntory Global Spirits Korea is a fast-growing company that is establishing itself by creating new markets and trends. We refuse to compete with well-established competitors in their own game.

Role Responsibilities

Premium brands management - Scotch & Japanese Premium Whisky (JPW)

• Brands in this role : Scotch(Auchentoshan, Bowmore, Laphroaig) & JPW(Yamazaki, Hibiki, Hakushu & others)
• Understand consumers through self-study, field checks and consumer / market researches.
• Identify business opportunities based on a deep understanding of the evolving consumers.
• Localize the brand framework for responsible brands.
• Co-develop (with the Head of Marketing) and propose an annual marketing plan that is in-line with the local and international long-term growth strategy.
• The plan will include both Consumer Marketing to grow brand equity and Trade Activations to support short term sales growth.
• Consumer Marketing : Communication, POSM, ATL communication, Social Media communication, BTL activations and etc.
• Trade Activations : VAP, Consumer promotions and etc.
• Align with all counterparts; All SGS KOREA functions, EA team, global brand house teams and etc.
• Deliver BI spending plan based on the plan
• Coordinate with Commercial team and Finance team to create profit targets.
• Build a detailed annual execution plan and execute with maximum results
• Directly manage top priority projects.
• Create and adjust the timeline; according to evolving opportunities.
• Set goals, analyze results and propose next steps for all projects.
• Immediately follow-up strong successes.
• Manage Marketing BI spending and its' effectiveness while aligning with Finance and Commercial.
• Make sure both Consumer and Trade Marketing activities are supporting sales.
• Manage a high profit pricing strategy based on a strong alliance between Commercial and Finance
• Continuously propose new ideas, try them in small scale and check potential to go bigger.
• Identify and develop agencies that have core competencies relevant to SGS Korea Marketing needs.
• Monitor the evolving market environment, consumers and SGS Korea sales results. Quickly adjust execution plan if needed.

Propose strategic change if needed.

• Develop a strong partnership with the Commercial team, especially the mid managers, to continuously deliver maximum synergy between Commercial and Marketing activities.
• Manage and support all operations for responsible brand with the operation team.
• Maintain strong relationship with international counterparts and continuously balance international and local needs through close and frequent coordination.
• Accumulate learnings from all activities and build a solid insight for future planning.

Qualifications

• 7-12 years of experiences as a Brand marketing role in FMCG companies is a must.
• Education background on Marketing or Business is preferred. Actual work experience related to Marketing activities are more preferred.
• Financial / business acumen
• Fluent level of English proficiency required for both written and verbal communication.

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