ViiV Healthcare (GSK) Director, Rukobia Marketing

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV.

ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV.

Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count.

We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care.

We are fully committed to push through every challenge until HIV / AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition.

We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring.

But ViiV isn’t just somewhere to work it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

ViiV Healthcare was created as a joint venture by Pfizer and GlaxoSmithKline in November 2009 with both companies transferring their HIV assets to the new company.

In 2012 Shionogi joined the company. 76.5% of the company is now owned by GlaxoSmithKline, 13.5% by Pfizer and 10% by Shionogi.

The Director, Rukobia Marketing is focused on the strategic development and management of market penetration strategies within the pharmaceutical sector.

The primary responsibility is to enhance brand presence by cultivating a deep understanding of key customers and competitors, identifying growth opportunities, and working closely with the sales force to ensure the effective implementation of the Brand Marketing plan.

The Director will be based out of ViiV Healthcare's US Headquarters in the Durham / Chapel Hill / Wake Forest / Raleigh / Cary area & eligible for a relocation package within the US.

• Promoting Fostemsavir through a variety of channels, such as multimedia, events, and sales promotions
• Responsible for designing, developing, and implementing comprehensive communication plans to advertise effectively
• Understanding pricing approaches, using modern KPIs to evaluate the performance of key marketing tactics, leadership of cross-functional teams, close collaboration with Global commercial counterparts to develop and implement strategies and tactics to achieve corporate goals (sales, profit, share).

All work must be culturally sensitive and competent to address the diversity and socio-economic standing of patients

• Successful partnership with US Medical
• Supporting special projects for lifecycle brands is also a critical component, requiring a strategic approach to ensure ongoing brand development and market relevance
• Oversees Healthcare Professional (HCP), Direct-to-Patient (DTP), and Omnichannel marketing efforts, acting as both an internal and external brand champion
• Effective resource allocation and total budget management are essential, ensuring that resources are used appropriately and efficiently to maximize brand impact and market penetration
• Strategic thinker with a comprehensive understanding of the pharmaceutical market, capable of collaborating across various teams to drive brand growth and achieve market penetration goals
• Leading and role modeling performance with integrity, understanding, teaching, and explaining commercial policies and practices

Basic Qualifications :

• Bachelor's Degree & 5 plus years of pharmaceutical experience in a marketing OR combination of sales & marketing roles
• Direct line management experience

Preferred Qualifications :

• MBA or Masters Degree in Marketing or related disciplines
• Experience in Pharmaceutical Marketing
• Experience commercializing products in sensitive disease states in the US
• Experience in Market Research, marketing promotions, strategy, tactics and resource allocation
• Practical experience with prescription brand marketing principles
• Ability to motivate, lead and influence across various levels and within various functions
• Excellent communication (written & verbal), interpersonal influence and prioritization skills
• Strong business acumen and demonstrated analytical skills
• Knowledge and practical application of compliance acumen in the pharmaceutical space

LI-GSK

LI-ViiV

Please visit to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS.

At ViiV Healthcare, we do things differently. Born out of a partnership between and in 2009, with joining in 2012, we are determined to help end the HIV epidemic.

We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe.

We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care.

As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service, covered / protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses / Agencies

ViiV does not accept referrals from employment businesses and / or employment agencies in respect of the vacancies posted on this site.

All employment businesses / agencies are required to contact ViiV's commercial and general procurement / human resources department to obtain prior written authorization before referring any candidates to ViiV.

The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business / agency and ViiV.

In the absence of such written authorization being obtained any actions undertaken by the employment business / agency shall be deemed to have been performed without the consent or contractual agreement of ViiV.

ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses / agencies in respect of the vacancies posted on this site.