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Paid Media Strategist

Effective Spend
Austin, Texas
Full-time

Key Responsibilities :

  • Manage Multi-Channel PPC Advertising Campaigns work across paid search, display and social media channels
  • Client Relationship Management Own and build client relationships with key accounts and act as the daily point of contact for your clients.
  • Digital Marketing Strategy Develop and implement digital marketing strategy for new and existing clients.
  • Campaign Creation Build campaigns from the ground up, including account set-up, campaign planning / organization, competitive analysis, keyword research, and ad copy writing.
  • Campaign Management & Optimization Manage multi-channel PPC advertising campaigns across paid search, display and social media channels.

Test and optimize bids, keywords, text ads, image ads, and landing pages to improve campaign performance.

Reporting & Analysis Establish and track client goals, perform deep-dive performance analysis, write and present client reports.

Qualifications & Skill Requirements

  • 1-2 years hands on campaign management
  • Paid social and display advertising experience is also a plus.
  • Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms.
  • Proficient in Excel and PowerPoint.
  • Superb communication skills, both written and verbal.
  • 4-year Bachelor’s degree in business, marketing, advertising, statistics, analytics, or a related field.

Benefits :

Here are some of the ways we support an awesome company culture :

  • Unlimited PTO
  • Medical plans with 75% employer-paid coverage
  • Dental and vision plans with 100% employer-paid coverage
  • Student loan repayment plans
  • 401k with company matching
  • 100% employer-paid life insurance, long-term disability and short-term disability
  • Bonuses for employee and client referrals
  • Healthy snacks, fruit, fresh-ground coffee and cold brew on tap
  • Daily stipend for lunch delivery
  • Work-visit program employees can spend several weeks vacationing in LA and working out of our Los Angeles office
  • 30+ days ago
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