Consumer Insights Associate Manager

Job Description

We're searching for a smart and hungry Consumer Insights Manager or Associate Manager. This pivotal role will shape our approach to launching new products and expanding our brand's presence within the creative project making category.

You will execute Cricut’s research agenda, transforming consumer excitement and needs into marketing strategies, new product concepts, and improved consumer experiences.

Collaborating closely with product and marketing managers, you'll design, gather, and analyze research data, from ongoing trackers to adhoc studies, translating insights into marketing, product, and experience strategies.

The range of studies you’ll work on spans the gamut, from brand awareness / equity / health trackers, NPS tracking studies, price optimization studies, positioning and / or targeting studies, consumer segmentation, attitudes and usage studies, and concept and campaign testing, to syndicated data analysis.

The ability to conduct qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographies, is a plus.

Responsibilities

• Design and execute adhoc research projects from start to finish, including refining and clarifying stakeholder research requests, designing studies, developing questionnaires, programming surveys, fielding surveys using internal or third-party sample, analyzing data, creating final reports, and aligning teams on recommendations
• Maintain and evolve tracker studies, such as brand health or NPS
• Analyze large survey-based datasets (including syndicated datasets) and conduct analytics like driver analysis
• Develop expertise in our existing body of research, extracting key learnings to answer questions and ensure new studies speak to existing insights
• Ensure stakeholder buy-in, taking care that stakeholders have digested and know how to apply research findings
• Work with cross-functional teams, using insights to drive alignment, actionability, and win-win outcomes
• This is a hands-on role, with potential to manage vendors

Qualifications

• 5+ years of consumer insights experience in a corporate, matrix-like environment
• Deep experience designing and executing quantitative research studies from start to finish
• Experience designing, maintaining, and evolving tracker studies
• Experience analyzing large survey-based datasets and conducting advanced analytics using SPSS
• Skilled at insight generation and synthesis across studies
• Knowledge of and adherence to research best practices
• Strong project management skills; ability to juggle multiple projects at one time and self-prioritize workload
• Excellent communicator and cross-functional relationship builder
• Team player who prioritizes team and business needs
• Exceptional self-management skills and high EQ
• Entrepreneurial spirit, with passion for process improvement
• Experience managing vendors a plus
• Qualitative research experience a plus
• Bachelor’s degree, preferably in the social sciences; advanced degree is a plus
30+ days ago