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Account Based Marketing Manager

VirtualVocations
Hartford, Connecticut, United States
Full-time

A company is looking for an Account Based Marketing (ABM) Manager.Key ResponsibilitiesDevelop and execute an ABM strategy aligned with revenue goalsEngage with the sales team to optimize campaign impact and prescribe contentContinuously evaluate campaign performance and adjust tactics for improved resultsRequired QualificationsMinimum 5 years of experience in growth marketing, demand generation, or ABM for B2B companiesMust have marketing automation experience and be self-sufficientStrong understanding of B2B marketing, CRM platforms, and ABM technologiesExperience in running campaigns that drive pipeline growth with demonstrated ROIProven experience scaling demand generation programs through technology and data

6 days ago
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