Brand Manager, NUK (US)

Brand Manager, NUK (US)

Job Number :

2402233United States-Georgia-Atlanta

Newell Brands :

Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands.

In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace.

NUK :

For over 60 years, NUK® has been offering products based on a thorough understanding of babies’ and parents’ needs. NUK products derive from the latest research findings and always take nature as their role model.

This results in well-thought-out solutions that help parents with their daily challenges and support the development of babies at all stages.

Position Summary :

The Brand Brand, US position on NUKwill focus on business results delivery in year and building for the next year within a specified Region.

There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.

• Partner closely with global brand marketing team
• Work across the business units with all key functions Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal as well as centralized support teams to drive profitable sales for the NUK brand.
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability

The ideal candidate will bring at least 3 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

Key Responsibilities :

• Supports the brand building leadership team to deliver the US P&L goals
• Helps build annual brand marketing and business plan
• Helps deliver revenue and profit targets by delivery key initiatives on time and in full
• Manage local allocated A&P budget
• Supports activation of local advertising campaigns adapted from global creative assets
• Supports PR and brand communication plans
• Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
• Leverages analytics on share of shelf to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of shelf;

Improve in market assortment

• Identifies top selling eCommerce items and partners with digital marketing team to create plans that invest in retailer media and affiliate marketing to grow market share
• Calculates the ROI of events, advertising and projects; Leverages data and an ROI mindset to select projects
• Analyzes promotional events and promotional plan; Partners with sales to recommend enhancements to the promotional plan
• Studies key competitors to identify the competition’s price and promotion strategy
• Support customer teams to unlock new distribution (selling decks, sell sheets, samples,
• Conduct in-market store checks quarterly
• Leads monthly SKU Heath Check process to ensure deletions occur and manages new SKU creation to stay within target
• Participates in media mix modeling process; Applies insights to improve business performance
• Understands consumer target and ensures everything serves the consumer target

Required Experience / Qualifications :

• A four-year college degree, MBA preferred.
• 3+ years of brand management experience
• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
• Prior experience in CPG (Consumer Products) or a Durables organization
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor / category actions to drive leadership brand sales.
• Demonstrated ability to deliver results
28 days ago