The Social Media Manager plays a pivotal role within the digital marketing team, focusing on driving growth for brands in beauty and personal care.
This position will lead the development and execution of social media strategies, with a strong emphasis on organic and influencer marketing initiatives.
Candidates must have beauty experience
Remote
Temp to Perm or FT
Rate, Depends on Experience, $70k+, or $35hr+
Responsibilities
- Collaborate with senior leadership to strategize and oversee organic social and influencer marketing strategies for major product launches and ongoing campaigns.
- Manage all aspects of paid partnerships and campaigns, including contract negotiations, talent management, content creation, and internal content dissemination.
- Partner with the Marketing team to optimize influencer-led paid social content for maximum impact. Support key influencer events and brand experiences through organic social content and influencer partnerships.
- Utilize data, insights, market trends, and customer insights to shape social content marketing and community management strategies
- Contribute to the evolution of reporting frameworks and analytics, providing recommendations for optimization based on campaign results.
- Establish best practices and processes for organic social and influencer marketing, ensuring alignment with overall brand and sales objectives.
- Collaborate cross-functionally with Brand Marketing, PR, Retail, Paid Social, and E-commerce teams to execute integrated campaigns across paid, owned, and earned channels.
Qualifications
- 5-7 years of experience in social media, influencer relations, social content, and paid media within a Beauty brand environment (in-house or agency)
- Deep understanding of the social and digital landscape, including various social media platforms, trends, and best practices.
- Strong analytical skills with the ability to leverage data for decision-making and optimization.
- Experience with tools such as Tribe Dynamics, Dash Hudson, Grin, and MeltWater is desirable
Apply with your resume and portfolio today!
Candidates must be local to USA to be eligible!
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