Job Description
Have you got what it takes to succeed The following information should be read carefully by all candidates.
Manager, Data & Analysis
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum;
instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding Manager someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success.
Sound like you? Read on.
Job Responsibilities :
As Manager, you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and / or online testing strategy.
Day-to-day, your role includes :
- Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI
- Building effective marketing strategies with other internal partners to optimize client budgets and programs
- Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career
- Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement
- Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
- Fostering creative thinking around how we use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
Qualifications :
We’re looking for strong, impactful work experience, which typically includes :
- 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
- Experience managing a team
- Strong analytical, critical thinking, and problem-solving skills
- Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
- Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
- Data skills including SQL, Excel, dataset manipulation, data visualization, and presentation
- Experience working with PPC / Paid Search including Google Ads, Google SA360, and Bing
- A four-year college degree; advanced degree is a plus
- Passion for online advertising and emerging trends in the digital landscape
- The ability to thrive in a fast-paced and deadline-driven environment
Got what it takes? We’d love to hear from you!
Digitas is an equal opportunity employer.
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