Your Mission
In this role, you will develop, coordinate and work closely with the marketing and advertising activities for assigned franchisees within a specific area.
You will provide ongoing marketing and brand direction and support to franchisees with local marketing programs. You will make frequent in-store visits to ensure marketing standards are in place.
How You’ll Make an Impact :
Focus on LSM (Local Store Marketing) efforts.
Guide franchisees’ marketing plan for activities including, but not limited to : Grand Openings, Relocations, store remodels, print and media advertising, and promotions.
Ensure brand standards are met in assigned area.
Attend weekly meetings with operations and marketing teams; attend national meetings.
Work with Operations team to coordinate Focus Store programs.
Act as liaison for print materials for press runs, store POP (point-of-purchase), box toppers, hand billing, banners, window signs, and Strategic Marketing Programs.
Store Visits complete store / franchisee visits as outlined and provide follow up / action plans in accordance with company standards.
Support Field Marketing Manager as needed.
Performs other duties as assigned.
Who You Are :
Bachelor’s degree with an emphasis in marketing, communications, or advertising or equivalent work experience may be considered.
Experience developing and executing marketing plans.
Excellent presentations skills, with the ability to convey facts and ideas clearly to both individuals and large groups.
Excellent phone etiquette, and strong verbal and written communication skills
Excellent problem-solving skills.
Excellent planning, time-management, organizational, and multi-tasking skills.
Ability to manage multiple projects that run concurrently.
MS Word, Excel, PowerPoint Competency, in addition to basic computer skills.
The ability to travel 50% by airplane, automobile, or public transportation as necessary, and to adhere to the travel policy guidelines.
The ability to work evenings and weekends and in the store as required and directed.
Experienced in the retail industry, preferably in field marketing preferred.
Understands basic restaurant operations, particularly customer service preferred.
Where You’ll Work :
Remote - This person can be based in Colorado, Nevada, Oregon, Washington, Oklahoma areas.
This position required 40% of the lf of working time spent in the marketplace consulting with franchisees and evaluating the effectiveness of marketing effort.
No hazardous conditions present.
Exposure to elements in the store environment.
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