Video Producer

Overview

The Video Producer will develop and execute the company’s video communications strategy with a strong emphasis on growing and enhancing the visibility of assorted brands under the Mazzella Companies portfolio.

Additionally, the Video Producer will produce weekly video content, from start to finish, that aligns with digital marketing campaigns.

Video campaigns will focus on generating traffic, acquiring customers, educating buyers, aligning with sales campaigns, and driving engagement with our current customer and social subscriber base.

Responsibilities

• Develop / Publish a minimum of two videos per week to YouTube / company websites
• Work through every part of the process from pre-production to post-production
• Deliver high-quality video creation including concept, storyboard, script, and hands-on production (direct, light, shoot, and edit for both short-form and long-form weekly videos)
• Create content that arms our Sales teams with educational resources they can use during the buyer’s journey
• Collaborate with a team of Marketing, business unit leaders, Sales, and technical product specialists to create messaging that aligns with company goals and helps solve business challenges
• Interview subject matter experts, on and off camera, to gather the required information / assets for productions
• Monitor / Optimize video campaigns using tools like Hubspot, Wistia, and YouTube
• Organize / Manage video assets in a library / archive
• Manage / Prioritize multiple tasks / projects with a sense of urgency
• Monitor / Report key metrics / analytics for the company’s video-hosting platforms
• Work with industrial products
• Manage video execution to successfully implement new marketing initiatives / product launches
• Remain current on digital video trends, equipment, and best practices
• Other duties as assigned

Qualifications

Education

Associates’ or Bachelors’ degree in Digital Media Production, Marketing, Communications, Fine Arts, or Journalism preferred.

In the absence of a degree, related job experience serving in a video production, freelance, or broadcast journalism role.

Years of experience, and proven knowledge, may offset the degree requirement.

Experience & Skills

Minimum of 2 years B2B, B2C, or work as a Videographer / Editor.

Required Skills

• Demonstrated ability to translate complex concepts into easy-to-understand videos.
• Competency in pre-production : including script writing, scheduling, shot listing.
• Experience shooting original content using cinema cameras, capturing professional audio, and utilizing lighting best practices.
• High proficiency in Adobe Premiere Pro and After Effect
• Familiar with best practices and asset specifications for YouTube and other social media platforms.
• Ability to present / explain design ideas / decisions effectively.
• Able to prioritize / manage work to adhere to critical project timelines.
• Possess a strong portfolio of prior video experience.
• Proven ability to conceptualize a finished video with the input of a subject matter expert.
• Proven oral and written communication skills.
• Demonstrated active listening skills.
• Ability to work independently, as well as part of a team, to establish project deliverables.

Preferred Skills

• Experience in shared storage and archival solutions.
• Ability to use the Adobe Creative Suite including Media Encoder, Photoshop, Illustrator, and Acrobat.
• Experience working within corporate branding and content style guidelines.

The Mazzella Way

Mazzella is a family owned company that puts people first. With over 800 employees and 30 locations we are the humble leaders in the industry.

We offer market competitive compensation and a wide range of benefits, including paid time off, affordable and comprehensive health insurance, dental, vision, 401(k) with company match, life insurance, and disability insurance.

Why Team Members join Mazzella :

• Team-oriented environment
• A real Work life / Home life balance
• Growth and Development Opportunities including a Lifelong Learning Career Path
• Humble, Hungry, Smart Culture
• Market Competitive Salaries
• Free Virtual Doctor visits with $0 copay (Teledoc)
• Tuition Reimbursement

Mazzella Core Values :

Be Safe personal commitment to all stakeholder’s well-being; purposeful control of risk

Be a Lifelong Learner routinely acquire new skills and capabilities that bring value

Be Humble lack excessive ego or concerns about status; emphasize the Team over self

Be Hungry always looking for more, self-motivated, and diligent; do more than to just get by, committed

Be Smart common sense about people, good judgement, and intuition around their impact on group dynamics