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Job Description
MasterBrand is seeking a Sr. Manager, Brand Marketing to join our Strategy and Development team. This role will have responsibility for brands and lead a team of Brand Managers and Creative Designers who collaborate with other marketing leaders while working with both agencies and in-house Creative Services to deliver projects.
Responsibilities :
- Oversee brand strategy tasks including Brand Planning, positioning, definition, brand architecture, naming, etc.
- Identify opportunity to craft compelling brand strategies and take ownership of key initiatives to drive the Brand’s growth and consumer awareness.
- Develop clear Brand Value Propositions and support cross-functional teams to incorporate Brand Identities into projects.
- Translate strategies into actionable design briefs to support an agile creative team that you will collaborate with and energize with strategic direction.
- Work with Graphic Designer and / or outside agency to deliver the highest aesthetic, most accurate materials while utilizing established creative / communication briefs.
- Accountable for overall messaging, design, photography.
- Understand web, social and mobile marketing techniques to keep brand presence engaging and appealing.
- Work closely with Web / Social teams, initiate brand-specific tactics, and support the overall MBCI web / social strategy.
- Collaborate with product and channel marketing, launch brand programs that drive growth in the market place. Identify and create the best processes necessary to get projects completed on time and on budget.
- Ensure compliance with brand standard across all media for our proprietary and trademarked products and marketing materials
- Design and monitor business performance goals as they relate to brand marketing objectives
- Develop key competencies and identify roles required to build a strong brand team to support initiatives while being a strong leader who can guide individuals towards new goals.
- Develop and drive a brand planning process on an annual basis.
Qualifications
Minimum, Bachelor’s degree in Marketing, Communications, Business Development or equivalent and relevant field.
Minimum of 7+ years relevant experience.
Strong written, verbal and presentation skills; creative problem solving.
In-depth understanding of brand positioning and strategies while demonstrating success in defining and implementing both.
A strong Brand Marketing background is a must, with either FMCG / CPG or consumer durables background with insight into building the complimenting measurements for success.
Additional Information
Equal Employment Opportunity
MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability / handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws.
MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories.
It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Reasonable Accommodations
MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities.
If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at .
- Actual pay will vary based on qualifications and other factors
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