Marketing Director, Hair

THE COMPANY

We’re on a mission to empower everyday lives with our diverse family of brands! Pacific World Corporation is a major player in the beauty industry, owning a range of popular and diverse beauty brands that cater to various customer needs.

In addition, Pacific World Corporation, also the #1 leader in private labels, offers private label services for major retailers, providing high-quality products with custom branding.

We pride ourselves on innovation, integrity, and excellence in all aspects of our operations. As a leader in our field, we are committed to fostering a collaborative and empowering work environment where employees can thrive and contribute to our continued success.

POSITION TITLE

Marketing Director, Hair Category

REPORTS TO

VP of Marketing

LOCATION

Headquarters is in Downtown Los Angeles, CA

ABOUT THE POSIITON

A critical member of the PWC team, the Marketing Director of Hair manages the marketing strategy, planning, and implementation, ensuring PWC and product ideas are powerfully brought to life across all major marketing and digital touchpoints.

Additionally, this role will support marketing strategy for category growth as well as any diffusion subcategories that are critical for the business.

His / her mandate is to grow brand awareness, new customer acquisition, drive traffic / conversation and deepen the emotional connection consumer experience to PWC’s house of brands and future initiatives.

KEY RESPONSIBILITIES

Support in Omni-channel marketing strategy, planning and implementation, ensuring that all PWC brands and adjacent category ideas are brought to life in a powerful, unique and emotionally engaging way across brand touchpoints

Develop seasonal campaign briefs and partner with creative team to develop work that is on brand, meets messaging objectives and delivers impact

Develop seasonal product messaging to create differentiated product positioning and compelling storytelling around core styles and new product growth categories

Lead Omni-channel hind-sighting and competitive analyses to inform seasonal and cycled marketing strategies

• Well-versed in marketing reporting and delivering results to executive leadership
• Use data to identify opportunities and measure success while still thinking very creatively
• Extract data and customer information into digestible insights used for storytelling across the business, while closely collaborating with cross functioning teams

Partner with cross-functional team members to continuously test, measure the effectiveness of and optimize brand marketing / brand campaign initiatives

Present seasonal marketing strategies and plans to cross functional partners and Executive leadership team to garner buy in and obtain approvals

Support VP of Marketing & Innovation in leading brand marketing strategy for key strategic growth initiatives to drive business results, growth, and relevancy

Architect and manage the launch of new global brand, product and campaign cycles

Support on special projects, as needed

QUALIFICATIONS

• Minimum 6+ years relevant experience at retail / consumer brand or startup
• BA / BS degree required, MBA a nice plus
• Your ideas are a little wild, a little bold
• Obsessed with reaching new audiences
• Entrepreneurial, creative and scrappy
• Comfortable functioning as both a leader and a doer. Providing leadership and insights while being a hands-on member of the team
• Strong analytical and quantitative skills both an interest and skill in analyzing and making meaning out of data and translating that into actionable changes
• A digital native, deep familiarity with social and community platforms, and analytics tools and engines
• Worked in the beauty industry, preferably hair category
• Understands the mass, drug, food, and specialty retailers
• Deadline and detailed oriented
• Communicates well internally and with external partners
• Understands when to escalate issues

Our new headquarters at ROW DTLA provides Pacific World Corporation with a modern and spacious facility that will support the company's continued growth and success.

The building's prime location is in the heart of downtown Los Angeles and offers easy access to major transportation networks and a range of amenities that will benefit both employees and customers.

The new facility boasts advanced technology and amenities, including an on-site fitness center, a modern open floor plan with flexible workspaces, and cutting-edge telecommunications infrastructure.

At Pacific World Corporation, we are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.

We do not discriminate based on race, color, religion, age, gender, marital status, physical or mental disability, medical condition, pregnancy, sexual orientation, gender identity or expression, national origin, veteran status, genetic information, or any other status protected under federal, state, or local law.

Pacific World Corporation is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.