Segment Marketer B2B Strategist

What You'll Do

Are you a marketing professional looking for a unique and exciting opportunity to make a significant impact?

Principal Financial Group is seeking a Strategist, Marketing to join our world-class team. As a strategist, you will play a crucial role in implementing strategic initiatives across the B2B segments.

• Support cross audience strategic initiatives to drive growth
• Assist with developing innovative strategic recommendations that effectively engage and activate specific target audiences
• Drive the execution of customer journeys, marketing campaigns, initiatives and product development
• Cultivate a solid understanding of target market research, marketing and competitor trends, market dynamics and regulations
• Track, analyze and communicate results- optimize based on results
• Perform other job-related duties or special projects as required

Who You Are

• Bachelor's degree or equivalent experience
• 4+ years of related work experience helping to building strategic marketing programs that deliver strong results
• Knowledge of the marketing profession and modern marketing strategies
• Ability to translate data analytics into implications
• Solid strategic and critical thinking skills
• Ability to influence to bring stakeholders together to deliver a consistent message
• Some travel required, including overnight stays

What will make you stand out?

• General understanding of Principal business, products and industry along with understanding or experience with identified audience
• General understanding across the entire customer journey with Principal
• An understanding of the competition and market opportunities and customer experience

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program.

Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance.

Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and / or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$77350 - $147600 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.

Employees don't accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Additional Information

Work Authorization / Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States.

This includes, but IS NOT LIMITED TO : F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household.

These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you.

Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers : with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.

Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received.

If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date.

Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

10 / 11 / 2024

Most Recently Posted Date

10 / 15 / 2024

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