Research Manager, Strategy and Insights, GCA Marketing
Research Manager, Strategy and Insights, GCA Marketing
Job ID : 2696123 Amazon.com Services LLC
Increase your chances of an interview by reading the following overview of this role before making an application.
As a Research Manager within the Reputation Marketing & Insights team, your primary responsibility will be to help manage our employee communications research program, including a global tracking survey.
The work will challenge you to be resourceful, think big while staying connected to the details, translate survey, focus group results, and advanced analytics into strategic direction, and embrace a high degree of change and ambiguity at speed.
The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing. This is an individual contributor role.
The right candidate possesses endless curiosity and passion for understanding employee perceptions and what drives them. You have end-to-end experience conducting qualitative research, robust large-scale surveys, campaign measurement, as well as strong analytical skills.
You have proficiency in diving deep into large amounts of data and translating research into actionable insights / recommendations for internal communicators.
You are an excellent writer who can effectively communicate data-driven insights and recommendations through written documents, presentations, and other internal communication channels.
You are a creative problem-solver who seeks to deeply understand the business / communications so you can tailor research that informs stakeholder decision making and strategic messaging tactics.
Key job responsibilities
- Design and manage the execution of a global tracking survey focused on employee communications.
- Identify messaging opportunities to inform and optimize internal communication strategies.
- Engage in strategic discussions with internal partner teams to ensure our research generates actionable and on-point findings.
- Develop measurement techniques to evaluate the perception impact of internal communications campaigns.
- Identify opportunities to simplify existing research processes and operate more nimbly.
About the team
This team sits within the Global Communications and Community Impact (GCCI) organization. Our focus is on conducting research that identifies messaging opportunities and informs communication strategies for Amazon as a brand.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across a multitude of timezones and languages.
- 5+ years of experience using quantitative and qualitative research data to make political, business, or communications decisions.
PREFERRED QUALIFICATIONS
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
- Experience communicating results to senior leadership.
- Experience in brand, reputation, or internal communications tracking.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Posted : July 12, 2024 (Updated about 14 hours ago)
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