Lead CRM Marketing Developer

Description

JOB SUMMARY

This job provides digital marketing solutions for multiple, complex projects being delivered to web, social, and mobile channels to meet marketing, product, and sales strategies.

Interfaces with key business stakeholders at all levels to understand complex business problems and present analytics driven, engaging, customer-centric digital solutions to be delivered in a retail environment.

Reviews and analyzes media traffic, emerging trends, and the competitive landscape and communicates the current capabilities and opportunities to project teams and business stakeholders.

ESSENTIAL RESPONSIBILITIES

Develop, evolve, and then communicate various digital strategy, including but not limited to web, social, and / or mobile strategy.

Define engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.

Work closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serve as a trusted advisor to internal customers.

Manage relationship with Digital Media Agency and collaborate with other Marketing partners to achieve business goals.

• Keep management informed of project activity, inter-dependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
• Manage and distill research, analytics, competitive activities, and emerging trends to support digital and media strategy.
• Make tactical decisions, and socializes opportunities with stakeholders. Monitor competitive landscape as well as other related verticals such as retail or financial, creating insights for future development;

set, meet, and re-evaluate key performance indicators for all projects and BAU digital capabilities.

• Provide analytic support to Marketing, including media analytics, marketing reporting, CRM closed loop reporting, and ROI reporting.
• Ensure consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
• Other duties as assigned or requested.

EDUCATION

Required

High School Diploma or GED

Substitutions

None

Preferred

Master's Degree

EXPERIENCE

Required

7 - 10 years of related progressive experience in the area of specialization including experience in leading projects of varying size and complexity

Preferred

• Digital Agency Experience
• Social Media Experience

LICENSES AND CERTIFICATIONS

Required

None

Preferred

None

SKILLS

None

Language (Other than English) :

None

Travel Requirement : 0% - 25%

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office-based

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products / services (sales employees)

Never

Physical work site required

Lifting : up to 10 pounds

Constantly

Lifting : 10 to 25 pounds

Occasionally

Lifting : 25 to 50 pounds

Rarely

Pay Range Minimum : $78,900.00

$78,900.00

Pay Range Maximum : $146,000.00

$146,000.00

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law.

Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity ()

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