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Creative Strategy Lead

VirtualVocations
Jersey City, New Jersey, United States
Full-time

A company is looking for a Creative Strategy Lead to join their Creative team.Key ResponsibilitiesIdeate and develop creative concepts and testing approaches based on data insightsManage the creative testing process and collaborate with clients' data analytics teamsWrite creative briefs and provide regular updates on project status and billingRequired Qualifications5+ years of experience in consumer insights, data analysis, or a quantitatively heavy marketing roleProficiency in brainstorming new testing ideas grounded in data insightsExperience in creative for multiple marketing channels including YouTube, Facebook, and TikTokDemonstrated experience running controlled experiments (A / B Testing, Multivariate Testing)SQL experience (Intermediate and above) is a plus

21 hours ago
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