Executive Director of Far East Marketing - Asia
Our Company has one exciting mission : To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent.
Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth .
PRIMARY PURPOSE :
It is the responsibility of the Executive Director Marketing to drive and generate incremental visits from casino customers and provide excellent customer service.
- Determine and evaluate customers' casino activity to provide corresponding incentives and authorize or approve medium amount of allowance (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts).
- Drive incremental business and maintain customer base to increase casino revenue and the property's customer development efforts.
- If authorized, grant medium amount of marker authorization limits to qualifying customers.
- May use authorization to grant medium amount of marker authorization limits to qualifying customers.
- Demonstrate a player development skillset by engaging new and inactive customers.
- Makes critical business decisions regarding customer credit lines, allowances, and comps while managing customers to a profitable level.
- Work in conjunction with Casino Marketing, Marketing Executives and property personnel to assist and facilitate qualified in-house casino customers.
- Maintain highly confidential casino customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies.
- Attend special event functions when appropriate to promote marketing strategy and greet customers.
- May attend quarterly Receivable Meetings to provide updates to the Corporate Finance group.
- Resolve customer disputes and complaints to the satisfaction of the customer and the company.
- Comply with all laws, Title 31 and attend all mandatory compliance and training sessions.
MINIMUM REQUIREMENTS :
- Bachelor's degree or equivalent experience.
- Eight (8+) years of prior relevant experience in casino marketing
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