ABOUT US
Farmacy Beauty is a rapidly growing clean skincare brand headquartered in NYC and Mahwah, NJ. Our mission is to cultivate conscious beauty.
We believe good skin is rooted in healthy ingredients. We focus on farm-sourced, quality ingredients powered by potent actives to create thoughtful, effective formulas.
ABOUT THE ROLE
We're seeking a Senior Social & Content Manager to drive brand growth by shaping our content strategy, driving engagement, and amplifying our message across digital channels.
You're a creative powerhouse with a keen eye for detail and a deep understanding of the beauty industry landscape. You are skilled in the day-to-day ideation and execution of content creation, as well as high-level strategizing.
In this role, you'll collaborate closely with internal teams including Design, Brand Marketing, Influencer, Paid Media, and PR / Comms, as well as external partners like freelance creators and photo / video production vendors.
You'll report to the Director of Global Brand Marketing. You'll manage the Social Media Coordinator and part-time Community Coordinator.
KEY RESPONSIBILITIES
Develop, plan & execute monthly content calendar (editorial messaging + static / video asset direction) all organic social channels, including support for new launches & Farmacybeauty.
com promotions. This strategy is rooted in your deep understanding of our brand DNA / voice, our business priorities, and each channel's unique needs.
- Manage organic + paid content creation . Partner with Marketing, Paid Media, and Creative teams to understand brand needs and seamlessly integrate overall brand communication efforts into your workflow.
- Create briefs for internal needs. Communicate the social team's content needs and partner with creative to bring content to life.
- Brief + Relationship management with external partners. Develop clear briefs that communicate Farmacy's brand identity to Content Creators to aid as they build out Content / Video for new launches, core hero product support, and brand storytelling.
- Drive and track execution of asset needs and channel-specific edits that ladder up to 360 toolkits. Implement and oversee ongoing video asset management systems / tools / processes.
- Compile weekly, monthly and quarterly social media reports . Analyze and report on content performance across channels in partnership with marketing leads for ongoing learning.
- Identify best practices , trends and fresh content ideas to drive performance on key digital, organic and paid social channels.
Suggest and implement new features to develop brand awareness and elevate our social strategy. Be on the pulse of channel trends, new platforms and the overall industry landscape.
Coach + develop your team of Social Media Coordinator and Community Coordinator.
Requirements
- Ideally 6+ years of professional experience in social media management or related marketing roles.
- Thorough understanding of social media best practices, platform algorithms, spotting trends + cultural moments, and tracking KPIs.
- Passion for beauty industry + obsession with social media.
- Outstanding communications skills (both written and verbal).
- Natural storyteller, comfortable on camera.
- Expert in Instagram, TikTok. Experience with Tribe Dynamics.
- Expert in Excel / Google Sheets, PowerPoint / Google Slides.
- Extremely detail-oriented, able to keep up with a diverse to-do list
- Outstanding time management skills. Able to juggle multiple priorities at once
- Able to commute to the NYC office minimum 2 days per week.
- Available for various weekend and evening events on a scheduled, ad hoc basis.
- Authorized to work in the United States without the need for current or future sponsorship from employer. Immigration sponsorship is not available for this role.
Benefits
- Estimated Pay Range : $100,000 - $120,000 based on experience
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k or RRSP) + 4% Company Match
- Flexible Spending Accounts (Dependent Care FSA, Health / Dental / Vision FSA, Commuter / Transit FSA)
- Life Insurance (Basic & AD&D)
- Paid Time Off (Vacation, Sick, & Public Holidays)
- 16 Week Paid Parental Leave for birth mothers, 8 Weeks for all other new parents
- Training & Development
- Flexible Work Arrangements
- Free Food & Snacks (and FUN) in the office
- Employee Discount
Senior Strategic Finance Manager - Lending
Employee Applicant Privacy Notice.Shape a brighter financial future with us.Together with our members, we're changing the way people think about and interact with personal finance.We're a next-generation financial services company and national bank using innovative, mobile-first technology to help o...
Social Media Manager & Content Creator
As a Social Media Content Manager and Creator at Lanshin, you will spread the wisdom and message of our movement through social media. Stay ahead of trends in content and social media, using them as opportunities of engaging content for Lanshin and TCM. You will manage and operate our social media s...
Independent Testing Senior Manager
The Independent Testing Senior Manager will be responsible for the continued development, execution and implementation of SoFi's second line of defense (2LOD) control testing function. As a member of the 2LOD, the Independent Testing Senior Manager is responsible for the development and ongoing enha...
Senior Content Strategy Manager, Cosmopolitan
Reporting to the Executive Director, Content Strategy & Growth, the Senior Content Strategy Manager helps lead, shape, and execute audience acquisition efforts and content engagement growth for Cosmopolitan, one of the world's largest media brands for young women. Work with senior editorial lead...
Senior Manager, Brand Engagement (Influencer & Content Marketing) - Kiehl's
Senior Manager, Brand Engagement (Influencer & Content Marketing) - Kiehl's. Title : Senior Manager, Brand Engagement (Influencer & Content Marketing) - Kiehl's. The Senior Manager will build an innovative, creative, US-culturally relevant approach to accelerating influencer & content marketing for ...
Social Content Manager, GBM IMC
This role will lead social content for TikTok for Business social channels in many ways: implementing social organic and paid strategy (with a strong understanding of social media channel trends and behaviours), managing social agency to plan, execute and deliver content, managing XFN teams to suppo...
Senior Manager, Content
The Senior Manager, Content will be responsible for production, channel management, and publishing across social media channels for BSE Global's cultural content. The Senior Manager will serve as a subject matter expert on social community management and content distribution. This role will work col...
Social Media Manager / Content Creator
We're on the lookout for an experienced and forward-thinking Social Media Manager / Content Creator to join our team! At Benjamin, we're passionate about rewarding everyday actions through our MoMo’s (Money Moments). Create and edit short-form video content for social media. Experience ...
Senior Manager, Brand Engagement (Influencer & Content Marketing) - Kiehl's
Senior Manager, Brand Engagement (Influencer & Content Marketing. The Senior Manager will build an innovative, creative, US-culturally relevant approach to accelerating influencer & content marketing for Kiehl’s. Directly manage and mentor Managers and Assistant Manager, and collaborate well with pe...
Senior Content Marketing Manager, Finance
As our Senior Content Marketing Manager, Finance, you’ll deeply research financial decision-makers at companies with 250-1,000 employees and own the content marketing strategy to engage, convert, and retain the business of these executives. You’ll be a founding member of our small but mighty Content...