Lifecycle Marketing Manager

VirtualVocations
Decatur, Georgia, United States
Full-time

A company is looking for a Lifecycle Marketing Manager to drive user engagement, retention, and expansion across their customer base.

Key ResponsibilitiesDesign, implement, and optimize lifecycle marketing campaigns for customer activation and retentionCreate personalized email campaigns targeting specific customer segments to enhance engagementCollaborate with various teams to align lifecycle marketing strategies with company goalsRequired Qualifications5+ years of experience in lifecycle or email marketing, preferably in a SaaS, B2C, or B2B environmentProven track record of creating high-performing email campaigns and retention strategiesStrong understanding of customer segmentation, A / B testing, and data analysisExperience with marketing automation and email platforms, as well as user analytics toolsAbility to manage multiple projects and prioritize tasks in a fast-paced environment

4 days ago
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