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Creative directors plan advertising, oversee the creative process and give guidance to the creative people that work under them.
They approve all work created by their staff and often work directly with clients to present that work.
Creative directors also follow the latest trends in design, advertising and marketing, help attract clients, and hire creative staff.
JOB SKILLS AND REQUIREMENTS
- Creativity : Creative directors will invent new ideas for branding, advertising campaigns and marketing messages. They need to understand design and smart copy, and recognize fresh approaches to advertising.
- Analytical Skills : Advertising and marketing is ever-evolving, and good creative directors are able to analyze trends, look at new data and keep with the times.
- Decision-Making Skills : Advertising campaigns have timelines, and creative directors will need to make decisions on final copy, final art, finished commercials and radio spots.
- Interpersonal Skills : Creative directors will meet with corporate heads and clients on a regular basis. Being a good communicator to all involved will help greatly.
- Management Skills : Creative directors often have to keep many creatives on schedule, and manage their own time.
EDUCATION REQUIREMENTS
A bachelor’s degree in a creative field and years of experience in the creative field.
Most people become creative directors after working as a copywriter, designer, art director or similar creative background, and show an aptitude not only for the creative side, but for the business side of advertising and marketing.
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