PMG is looking for a Programmatic Senior Manager to join our growing team. The Programmatic Senior Manager will be a leading voice for C-Suite relationships and provide key programmatic subject matter expertise and thought leadership to drive innovation with our clients and platform partners.
The Programmatic team at PMG serves as equal parts programmatic strategists and buyers, that specialize in a dynamic, expanding market.
The Programmatic team collaborates daily with PMG’s media, strategy, creative and technology cross-functional teams to deliver full-funnel marketing strategies, support integrated planning, and optimize our clients’ digital performance.
We are a cohesive team and work together daily to exceed expectations for our customers and provide superior results through innovation and a commitment to excellence.
Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.
Responsibilities
- Lead strategic and tactical execution and optimization of Programmatic programs
- Define strategies for campaign structuring, targeting and other facets of programmatic in accordance with client goals
- Oversee operations of Programmatic Media campaigns including bid management, optimization and analysis of weekly performance and trends across Display, Video, CTV, YouTube and Native
- Communicate strategy and campaign updates to clients via weekly calls and emails
- Manage a team of programmatic professionals and deploy resources to maximize individual potential and client impact
- Oversee the performance of campaigns, recommending changes in spend or budget allocation, troubleshooting issues as they arise
- Identify growth opportunities and implementing initiatives to ensure client’s goals are met while executing daily campaign management tactics
- Contribute to high impact projects
- Develop relationships with client contacts and media partners
- Serve as key point of contact for platform representatives, leading innovation, testing, learning roadmaps and measurement plans
Skills & Experience
- 6+ years of progressive experience working in digital media and programmatic where you were responsible for programmatic strategy, planning and buying, maintaining multi-million dollar budgets, driving implementation and execution
- 3+ years of management experience in digital with responsibility for people leadership, training and career coaching for technical and soft skills
- Experience leading client relationships and communicating with client executives
- Bachelor’s Degree or equivalent work experience
- Strong analytical skills with proficiency in Microsoft Excel or SQL, Keynote and PowerPoint
- Self-motivated and likes to learn new tools and technology
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