Summary
The Media Planner is primarily responsible for campaign stewardship of strategic execution across digital media (OTT / CTV, Audio, OLV, DIsplay / Native, Social, Search, DOOH) and some offline (traditional OOH).
This individual serves as the day-to-day point of contact with agency activation, creative, and operations teams demonstrating an ability to communicate and collaborate cross-functionally.
The Media Planner has strong attention to detail, managing multiple projects simultaneously requiring multiple touchpoints and ensuring accuracy from campaign ideation to execution.
The Media Planner also has mastery over internal planning tools and the use of budget management in Prisma, with a working knowledge of digital media, marketing terms, advertising partners, and products.
This person demonstrates a professional demeanor with the potential to flex into an increasingly client-facing role.
Description
- Principal to the setup and approval of paid media executions
- Collaborate with agency cross-functional teams in compliance and regulations-driven executions
- Negotiate independently with publishers and vendors
- Contribute to media plans and client presentations
- Daily internal team contact and ongoing tactical contact with clients
- Exercise operational upkeep of budgeting, buying, and financial systems
- Adopt a performance marketing mindset using data to inform strategic decisions impacting media and creative outcomes
- Supports client and agency partner relationships
- Topline management of client investment contracts
- Planning with General Market and Hispanic Market is a plus
Qualifications
- 1-3 years of media planning experience is required
- Passion for performance marketing
- Demonstrated desire to learn, proactiveness and accountability
- Exhibits strong organizational skills
- Experienced with Microsoft Excel
Compensation & Benefits
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
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