Senior Product PR Manager

Your work days are brighter here.

A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market.

And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first.

And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business.

That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests : you don’t need to hide who you are.

You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey?

Bring your brightest version of you and have a brighter work day here.

About The Team

The Product PR team is responsible for telling our innovation story and positioning Workday as a pioneer that is shaping the future of work.

The team is creative, bold, thoughtful, and at the forefront of AI in the enterprise.

About The Role

The senior manager of product PR for the oCFO will be responsible for owning PR programs that showcase Workday’s outstanding solutions and teams that serve the Office of the Chief Financial Officer (oCFO).

The role requires enthusiasm, problem solving, and collaboration in helping identify new stories and ways of telling them, navigating different teams and priorities, and shining a light on our innovation.

About You

The candidate will be someone who is a creative and inspiring PR professional with a can-do attitude, an excellent writer, and a natural at building productive relationships with executives, marketing counterparts, media, influencers, and other stakeholders.

This candidate will report to the head of Product PR, and must have demonstrated experience juggling fast-paced programs, projects, and priorities from strategic planning through tactical execution.

Responsibilities

• Oversee and lead PR activities across multiple products within the oCFO, working closely with product marketing, content marketing, analyst relations, the broader communications function, and strategy teams to spotlight Workday products and technologies and the priority industries we serve.
• Build programs and own relationships with the media to drive positive coverage highlighting Workday’s oCFO innovation and industry leadership.
• Partner with product executives and product marketing to develop narratives and messaging that can be applied across internal and external channels. This includes :
• Research into Workday’s product roadmap and working with key stakeholders to source product news both near and long term that we want to drive awareness around.
• Identifying stories and examples of how Workday is responding to customers’ needs with new solutions that help them adapt to the changing world of work.
• Helping develop Workday’s perspective on innovation from a products and technologies lens.
• Drive thought leadership content that helps raise the visibility of Workday executives and the company's technology innovation.
• Work with the customer marketing team to source and drive awareness around the unique and innovative ways Workday customers are using our products and technologies.
• Help manage day-to-day relationship with external public relations agency.

Basic Qualifications

• 8-10+ years of public relations experience, preferably in enterprise software / technology. Background in both in-house and agency, and fintech experience is a plus.
• Strong experience working with business, trade, IT, and industry media outlets and reporters.

Other Qualifications

• Superb written and verbal communication and project management skills.
• Ability to quickly understand technology and translate into public relations strategies, messaging, and compelling narratives.
• Create content that reaches audiences across paid, earned, and owned channels.
• Ability to work independently, prioritize multiple tasks effectively, and thrive in a fast-paced, dynamic environment.
• Strong interpersonal skills and proven track record in navigating and building strong relationships with cross-functional teams.
• Strong strategic thinking, problem solving, attention to detail, technical, and analytical skills.
• Demonstrated ability to develop and manage positive relationships with the media.
• Hybrid office experience and periodic travel is required.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location.

As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission / bonus, as well as annual refresh stock grants.

Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things.

For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location : USA.CA.San Francisco

Primary Location Base Pay Range : $132,200 USD - $198,300 USD

Additional US Location(s) Base Pay Range : $110,800 USD - $198,300 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds : in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.

We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).

This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.

Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

J-18808-Ljbffr