What You'll Do :
- Spearhead Aisera's event (trade shows) strategy including but not limited to : identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
- Drive customer acquisition strategy through CABs and Field events in partnership with Sales and Marketing
- Own and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation
- Negotiate and execute contracts for large and small-scale events
- Drive marketing-influenced pipeline and generate MQLs through onsite activations and support of the sales team
- Create and develop targeted marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
- Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
- Interact with key decision makers and account-holders
- Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
- Manage event marketing material and equipment set up and tear down
What You'll Need :
- Bachelor’s Degree in Business, Communications, Marketing preferred
- Proven ability to articulate value propositions differently according to industry and customer needs
- 5+ years of related events marketing experience in the B2B space (ex. AWS, Google Cloud Next, Salesforce, Gen AI Summits, Atlassian, ServiceNow, Cisco) and Analyst Events (Forrester & Gartner)
- Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
- Ability to thrive in a fast-paced, team-oriented environment
- Experience partnering with an enterprise sales team
- Demonstrable proficiency in SFDC, Marketo, Google Analytics, and website authoring tools (, WordPress)
- Strong organizational skills : This would include excellent project management skills with the proven ability to work on multiple projects at once
- Excellent verbal and written communication skills
- Proficiency of G-Suite (Docs, Sheets and Sheets) and Office 365
- Role requires to work from the Palo Alto Office 5x days a week
- Ability to work a flexible schedule, including occasional nights and weekends
Travel Requirements :
This role will involve 25-50% domestic / international travel required
Benefits :
- Competitive salary + stock options
- Remote work friendly
- Medical, dental, and vision plans
- 401k retirement plan
- $1000 as a one-time home office upgrade
- Holidays and Flexible PTO
- Employment Assistant Plan
- Fun place to work + great team!
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