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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
The Position
Group Marketing Manager - Glucose and Coag
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come.
Creating a world where we all have more time with the people we love. That’s what makes us Roche.
The Opportunity :
Lead the marketing and product development team for the Point of Care market segments of Hospital Blood Glucose, Coagulation Monitoring, and Technical Product Marketing.
Responsible for providing strategic leadership for assigned products / segments / areas. Inspires and leads a high performing team.
Influences and leads local and key global stakeholders beyond direct managerial authority. Leads the development of the marketing plan and launch programs to create demand and maximize sales of a specific segment / product, product line, or customer segment / product area.
Provides leadership for activities such as business development, product / brand / segment management, product launch, advertising, event management, public relations, market research, pricing, forecasting, and / or product strategy implementation to achieve marketing objectives.
Responsible for or supports the product lifecycle planning. Develops production and marketing strategies to ensure effective product placement relative to market opportunity.
Develops marketing / segment plans by translating them into operational and profit plans to achieve and / or enable market growth and objectives.
Leads the analysis and evaluation in order to make decisions on marketing actions. Researches market conditions and preferences in local, regional, or national areas to determine potential products and services.
Develops overall objectives and long range goals of the assigned area. May develop all marketing deliverables for product commercialization and lead development of product labeling required for development, and US launches.
Assist senior leadership in overall operations of assigned department(s). Contributes and achieves results through the management of individual contributors.
Establishes and manages the department’s budget and all assigned resources. Provides leadership to ensure department objectives and goals are achieved.
Directs and implements tactical and strategic plans. Has full discretion on all employment decisions for assigned team including hiring, training, performance management, and progressive disciplinary actions.
Responsible for maintaining and continuously improving the quality system and achieving quality objectives through daily actions.
Key Roles & Responsibilities :
Lead the marketing and product development team for the Point of Care core diagnostics product portfolio.
Develops corporate short and long-term goals, and objectives for specific area of responsibility. Determines the profitability and viability of targeted segments, new products or product enhancements.
May develop production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle.
May direct market research to develop and communicate business and customer insights and information. May direct Human Factors testing to understand / identify customer insights, requirements, & preferences for product features / design and marketing strategies.
May work independently or with a team to design, implement, analyze, and communicate findings.
May interact with and / or provide direction to engineering, manufacturing, sales, and / or product development teams across various business areas / departments to enhance existing product(s) or product line(s).
May develop marketing deliverables for product commercialization including leading development of user documents and labeling required for product development and launches.
May be responsible for all promotions, value creations, positioning, competitive analysis and rollout through the sales force and all other channels.
Create and drive strong linkage to other functional areas, business areas, and colleagues, to ensure achievement of objectives with successful stakeholder management and effective resolution of issues.
Develop and maintain strong relationships with key customers and other key external individuals.
Who You Are :
Bachelor’s degree in Marketing, Sales, or related business or scientific field
5 years of progressive marketing experience or equivalent work experience
1 year of direct or indirect leadership experience
Preferred Qualifications :
Proficient in customer segmentation, as well as product, environment, and value creation
Strong written and verbal communication skills
Proven ability to motivate and influence in a positive manner
Proven record of multi-tasking and ability to handle a high-pressure environment with significant timeline pressures
Excellent leadership qualities, including motivating others, team building, and credibility
Relocation benefits are not available for this job posting.
The expected salary range for this position based on the primary location of Indianapolis is $127,100.00 - $236,100.00. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.
A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
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Group Marketing Manager - Glucose and Coag
Group Marketing Manager - Glucose and Coag. Lead the marketing and product development team for the Point of Care market segments of Hospital Blood Glucose, Coagulation Monitoring, and Technical Product Marketing. Leads the development of the marketing plan and launch programs to create demand and m...
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