Job Responsibilities :
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- Establish visual standards for brand expression.
- Provide guidance and feedback on a regular basis to two direct reports and external contractors, ensuring brand standards, deadlines, and budgets are met.
- Work collaboratively with teams across the organization to ensure brand visual alignment across all platforms printed materials, digital items, video, and photography.
- Work closely within the Marketing team on specific campaigns and on achieving goals of established three-year work plans.
- Oversee integrity of PHS identity across all platforms by developing / maintaining cohesive design and brand visual standards for both internal and external use.
- Provide creative direction / input to Creative Services team on print and digital graphic design, video, and photography.
- Conduct meetings and perform regular check-ins and yearly performance reviews.
- Develop best practices for efficient workflow and proper file organization.
- Manage projects from concept through production, assisting the team with prioritization to ensure deadlines and budgets are met.
- Develop and maintain strong relationships with vendors from cost negotiation to production.
- Process invoices and engage in financially efficient methods for printing, supplies, and services.
- Oversee photography and video budget.
- Design digital items and print collateral, including annual reports, brochures, posters, postcards, handouts, advertisements, invitations, signage, exhibits, infographics, logos, website graphics, e-blast graphics, motion / animated graphics, etc.
- Create custom illustrations when required.
Qualifications :
Years of experience :
Minimum of 5 years of design experience in advertising, branding, or similar, and as a people manager.
Knowledge, Skills, Abilities required for success :
- Proficient in Adobe InDesign, Illustrator, and Photoshop.
- Knowledge of the four-color (CMYK Cyan, Magenta, Yellow, Black) printing process and experience prepping files for vendors.
- Strong sense of typography and design.
- Ability to provide creative direction to direct reports and any outside vendors.
- Ability to conceptualize, guide, and effectively communicate design concepts with co-workers who may not have design knowledge.
- Excellent attention to detail and accuracy.
- Excellent written and verbal communication skills.
- Organized, deadline-oriented, and ability to manage budgets.
- Ability to work independently, as a team member, and team leader.
- Commitment to the mission of the Pennsylvania Horticultural Society, PHS Values, and PHS Diversity, Equity, and Inclusion Statement.
Additional skills considered a plus :
- Video, photography, or motion graphics experience.
- Working knowledge of Adobe After Effects and Premiere Pro.
- Ability to learn or experience working with a digital asset management platform.
- Ability to learn or experience working with an enterprise project management system.
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