Consumer Paid Marketing Manager

VirtualVocations
Far Rockaway, New York, United States
Full-time
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A company is looking for a Consumer Paid Marketing Manager to drive awareness and acquisition of its mental health products and services.

Key Responsibilities : Establish and execute direct mail and paid social marketing strategies to achieve member acquisition and utilization goalsProject manage cross-functional teams and external vendors for successful campaign executionDrive ongoing experimentation across channels to optimize performanceRequired Qualifications : 6+ years of B2C paid marketing experience, with at least two years leading direct mail campaignsStrong project management and collaboration skills with cross-functional teamsAdvanced analytical and strategic skills for evaluating metrics and identifying trendsExperience designing and executing ongoing experimentation roadmapsExperience in the health tech or general tech industry is a plus

3 days ago
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