Position : Director, Calendar Management &
Product Innovation
Our Blend
The Coffee
Bean & Tea Leaf is one of the world’s largest independent and
privately-owned specialty coffee and tea retailers. In 1963 we opened our very
first store, and today we have over 1100 cafes in 21 countries, as well as our
new Global Headquarters in Singapore.
The Coffee
Bean & Tea Leaf is on an inspiring journey to become the world’s coffee and
tea brand. We are united by our passion for connecting people through the daily
rituals of coffee and tea viewing every cup as an opportunity to impact
someone’s day.
Our Brew
Crew is a diverse team of hard-working optimists with a passion for learning
about our craft, the people we serve, and the world around us. We offer the
tools, the environment, and the support for you to make your unique
contribution and grow as a person.
Passion is
contagious, and we’ve got a serious case of it.
If you are just as passionate as we are, come join our Brew Crew!
Brew Crew Opportunity
Coffee Bean & Tea Leaf®
has an opening for a Director of Calendar Management & Product Innovation based
in the Home Office in Los Angeles. This role manages planning and oversees
execution of a customer insight driven 18-month marketing calendar and new
product innovation relating to development of the marketing calendar for the
company. The annual marketing calendar
will include oversight in product portfolio, product marketing and consumer
insights. This position supervises 1 direct report and reports to the Head
of Marketing.
Key Responsibilities
Annual
marketing plan : Partner with the Head of
Marketing to develop a customer insight driven annual marketing plan
incorporating Global brand directions including development of the national
promotional calendar to drive sales, traffic and check through key new product
initiatives, system-wide and seasonal promotions (excluding loyalty specific
promotions managed by the Loyalty Marketing Lead) and programs.
Develop
customer insights by competitive benchmarking and an annual customer
learning / market research plan.
Lead
planning and execution of all marketing calendar and innovation related
consumer research projects.
Marketing
calendar : Based on the approved annual
marketing plan, develop an 18-month marketing calendar incorporating seasonal
marketing windows. Lead execution of all
marketing windows in partnership with the cross functional team.
Product
Calendar : In collaboration with Product Development, Supply Chain, Finance and
Ops Services as well as the Global Marketing Team, build a 18 month product
innovation calendar that feeds into the 18 month marketing calendar (must be
at least 6 to 12 months ahead of the marketing calendar year) for Food and
Beverages designed to drive traffic and increase sales. Lead costing and pricing analysis and
recommendations.
Product
Calendar (non-Food & Beverages) :
Partner with Head of Marketing and Senior Brand Manager to incorporate
non food / beverage new products (retail and merchandise) into the master 18
month product and marketing calendars.
Menu
Strategy & Pricing : In partnership with the Sr. Menu / In-Store POP Manager,
oversees and executes menu strategy based on product mix, portfolio margin
analysis, and key consumer targets. Partner
with Finance to set pricing.
Cross
Functional Relationships : Partners with the cross-functional team to ensure
brand promise and positioning are delivered to all guests (multi-channel) and
new product launches are delivered to the field on time and on budget.
Your Ingredients
Bachelor’s
Degree or MBA and 10 years’ experience in corporate marketing.
Related
experience in restaurant, retail, multi-unit or franchise business, preferably
F&B. Experience in working in both
national and smaller / regional brands a plus.
passionate leader with the ability to inspire and collaborate with own team and
establish team focus and direction to deliver and execute the marketing
calendar.
Hands-on
executive with strong strategic skills and ability to translate to
implementation plans.
Experience
in integrated multi-platform marketing campaigns, strategic marketing, and
creative development.
Experience
in insights development, trend analysis and performance metrics to guide
business decision-making and pivots to accelerate growth.
Experience
in product management and product development.
Strong
and persuasive communicator.
Demonstrated
ability to effectively lead, and develop multiple direct reports, in a matrixed
organization.
Strong
written / verbal communication skills and negotiation skills.
Excellent
organization and problem-solving skills.
Ability
to effectively manage multiple priorities in a rapidly changing environment.
Strong
analytical capabilities including budgetary and financial acumen.
Passionate,
positive, and energetic executive who can operate with minimum direction and is
relentless at pursuing objectives.
Exemplifies
the highest standard of work ethic, honesty, integrity, and discretion.
Performance & Rewards
At The Coffee
Bean & Tea Leaf, we embrace a high-performance culture that rewards and
encourages our values of teamwork, ownership, and respect for one another.
Benefits : Medical, Dental, Vision, 401K, Pet,
Accident, Life, Long-Term & Short-Term Disability, Critical Illness,
Hospital Indemnity, EAP programs including Legal, ID Theft, and more
Discounts on our Coffee and Tea
Pay Range : $130,000-$170,000 annually
Observed Holidays
Vacation Pay
Sick Pay
This
is a hybrid position : Monday-Wednesday in our Downtown Los Angeles office and
Thursday and Friday remote.
Our FROTH’ VALUES
We believe in the fundamental truths that guide us
through our daily lives :
F RIENDLINESS - We go above and beyond in everything we do.
Friendliness and customer-centricity is embedded in our culture.
R ESPECT - We are inclusive and honor each other’s values, opinions and
diversity.
O WNERSHIP - We take ownership and accountability for our individual, team
and business results, every day.
T EAMWORK - As a team, we collaborate, innovate, and leverage our diverse
strengths to grow the business.
H ONESTY - We live up to the highest levels of integrity by being truthful
and transparent with each other, the business, and ourselves.
At The
Coffee Bean & Tea Leaf, we are a global company committed to representing
the neighborhoods we serve. We welcome all to apply to our Brew Crew and we
value the impact of diversity on our culture and in our work.
International Coffee & Tea, LLC dba The Coffee Bean & Tea Leaf®
is fully committed to Equal Employment Opportunity and to attracting,
retaining, developing, and promoting the most qualified employees without
regard to their race, sex, gender, color, religion, sexual orientation,
national origin, age, physical or mental disability, citizenship status,
veteran status, genetics, or any other status protected by state or federal
law. The Coffee Bean &Tea Leaf® expressly prohibits any form of employee
harassment or discrimination any
such protected status.
The Coffee Bean & Tea Leaf® provides equal
employment opportunities (EEO) to all employees and applicants for employment
without regard to race, sex, color, religion, gender, sexual orientation,
national origin, age, disability, marital status, amnesty, or status as a
covered veteran in accordance with applicable federal, state, and local laws.
This policy was intended to comply, and The Coffee Bean & Tea Leaf with
applicable state and local laws governing non-discrimination in employment in
every location in which the Company has facilities. This policy applies to all
terms and conditions of employment, including, but not limited to, hiring,
placement, promotion, termination, layoff, recall, transfers, leaves of
absence, compensation, and training. We a work environment free from discrimination and harassment,
and where employees are treated with respect and dignity.