Ecommerce Merchandising and Operations Manager
JOB SUMMARY
The Ecommerce Merchandising Manager will be responsible for the daily management of the Trina Turk websites. This position acts as an operations support and process owner and collaborates with cross-functional areas to troubleshoot and implement processes to ensure the websites operate efficiently.
The eCommerce Merchandising Manager is responsible for creating a consumer-first experience to drive sales and engagement.
They will build a compelling catalog of product and devise effective selling strategies, manage the consumer journey and shopping experience, and execute product launches and promotions.
This role is responsible for reporting on product performance and reviewing historical sales data to make informed product recommendations and increase sales.
They will ensure the best user experience and comprehensive merchandising strategy, recommending real-time actions. This role will serve as the liaison between Marketing, Development, Planning, Buying, Operations, Customer Service, Licensing, and external vendors to maintain the functionality of the websites.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Ensure that new features and functionality are fully tested before going live on websites
- Execute e-commerce operations projects, including timelines, deliverables, cross-functional partnerships, and communication
- Website sales / promotions : tagging, setting up, and making discounts live
- Oversee daily operations management from product content set-up, promotions, pricing, troubleshooting of product fulfillment, and system integration
- Collaborate with developers to implement new features in Shopify
- Troubleshoot all issues with Developer, Customer Service, Ops, and Shopify support
- Identify and implement Shopify apps to support overall e-commerce initiatives
- Review challenges and devise solutions to support e-commerce, user experience, information technology, marketing, and customer service
- Manage our connection with third-party fulfillment partners to our eCommerce platform to ensure accurate inventory synchronization and seamless order processing
- Monitor data flow and troubleshoot issues between Full Circle (ERP) and Shopify platform
- Ensure products are set up accurately with all details and necessary information
- Review online product pages constantly and implement improvements that will increase consumer spending
- Build and recommend merchandising strategies based on data and analytics
- Review and update product recommendations
- Monitor customer reviews and flag concerns with the appropriate departments
- Perform bi-weekly checks of online product to ensure the best brand experience for the end consumer
- Evaluate site experience across desktop and mobile, and recommend upgrades to further improve customer experience
- Monitor discounts, chargebacks, gift cards etc. for unusual activity
Returns management : process returns / exchanges from the returns log and in Loop. Work with the warehouse and Ecommerce team on any inventory discrepancies
- Set up tax codes in Shopify
- Schedule and mange external set dressing staff and photo samples
- Manage Ecom samples for website photoshoots
- Update promotional calendar and product ETAs
EDUCATION AND / OR EXPERIENCE
- 5-7 years of experience in digital marketing and merchandising
- Solid understanding of digital channels, trends, and user behaviors
- Working knowledge of promotion and marketing strategies
- Strong team player with the ability to build and maintain good rapport with both internal and external customers
- Exceptional organizational and communication skills with demonstrated ability to prioritize workload and manage multiple projects
- Ability to manage direct reports
Experience with Shopify and POS systems
Deep understanding of ERP and inventory management systems
Knowledge of Excel, Microsoft Office, Slack, and Trello
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