Director, Product Marketing

Who We Are

When we say, the stuff dreams are made of, we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

As the Director of Product Marketing, you will be at the forefront of our streaming marketing efforts, driving the strategy and execution of our evolving product features for Max.

This role demands a balance of leadership, creativity, and analytical rigor. Acting as a key influencer within the organization, you will bridge the gap between Product, Tech, and Marketing teams to drive customer engagement and retention.

Reporting to the GVP of Retention & Engagement, you will have the opportunity to significantly enhance Max's global appeal in a highly competitive market.

Your Role Accountabilities...

Develop and implement comprehensive product marketing strategies to drive customer acquisition, engagement, and retention for WBD streaming products

Collaborate closely with cross-functional teams, including Product Management, Design, Brand, Engineering, and Marketing, to ensure successful product launches with a clear and cohesive marketing plan

Conduct consumer research and competitive analysis to inform the value proposition development of new products and features

Develop and execute go-to-market plans for new product launches, including positioning, messaging, and promotional strategies to maximize impact and adoption

Focus on increasing customer engagement by driving usage of high-value actions through targeted marketing initiatives

Determine key metrics to track and measure the success of product marketing initiative and providing actionable insights and recommendations for optimization

Lead and manage the product marketing team

Qualifications & Experience...

Demonstrated leadership and collaboration skills, with the ability to work effectively across various departments and with external partners on a global scale

Exceptional ability to present complex concepts clearly and persuasively to diverse audiences

Proven track record of developing and executing successful marketing campaigns

A passion for problem-solving within an ever-changing industry and a proven ability to drive innovative solutions

Extensive experience in product marketing and project management

Strong understanding of the subscription business model

Passion for content

Self-starter

• 8 years of Product Marketing or related experience
• 4 years of people management

MBA or Master’sdegree in a related field preferred

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done.

You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us.

Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.