Digital Marketing Manager (9 direct reports)

Role type : Full-time (40 hours per week)

Work model : Fully remote

Working hours : 8 AM to 5 PM Mountain Standard Time (MST)

Pay rate (negotiable and DOE) : 10 - 15 USD per hour

We are looking for a decisive, driven, goal-oriented marketing manager who takes the initiative to help Tax Goddess build our brand recognition, grow our audience, build our marketing department, and deliver results to the management team while working with other creative team members.

This role requires a high level of big picture planning and creativity, strong follow-up skills, attention to detail, project management skills, and previous team management experience.

You will be in charge of all external & internal marketing. You will be creating, streamlining, and managing the execution of the marketing strategy for Tax Goddess that grows our followers, engages, and retains them.

You will also play an integral role in public / media relations, corporate communications, and content creation / review / approval for our company.

Your role will be to help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy your work and role, and understand how to both build and convert a digital audience.

You will be in charge of creating the sphere of influence that attracts traffic, converting that traffic into new leads for the business, and nurturing those leads to close into strong prospects for our sales team.

𝐏𝐫𝐢𝐦𝐚𝐫𝐲 𝐆𝐨𝐚𝐥𝐬

Get our Tax Goddess as many speaking engagements as possible : (TED Talks, podcasts, interviews, webinars, and booking with Tim Ferris pretty much seals the deal!)

Increase our YouTube Subscribers to 1k by the End of the Year.

Increase brand & product awareness across the various offerings in the Tax Goddess family (Tax Goddess Business Services, PC;

Tax Goddess Express; Strategic Tax Coach; DropMyTaxes; Tax Goddess International; TaxGoddessLive.com; 13 Week Cash Flow; etc.)

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 / 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬

Set the goals directions, and objectives that are reasonably expected for the Marketing department (with direction from management)

Measure the results against the goals

Systematize the marketing department

Build a marketing team in Tax Goddess (then manage / train / educate / coordinate the staff, delegate, and produce results)

Find, book, and manage virtual speaking engagements (ongoing) - min 1 / month

Build and manage the companys social media profiles and presence, including Facebook, Twitter, Instagram, YouTube, LinkedIn, and additional channels that may be deemed relevant.

Create & manage shareable content appropriate for specific networks to spread both our brand and our content.

Monitor and engage in relevant social discussions about our company, competitors, and / or industry, both from existing leads and customers as well as from brand-new audiences.

Run regular social promotions and campaigns and track their success, with the help of the automation team.

Explore new ways to engage and identify new social networks to reach our target buyers.

Grow our subscriber base across all platforms by providing them with regular, helpful content thats aligned with their needs and interests.

As well as determine what those needs and interests may be (as ever-changing as the world is!)

Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.

Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.

Assist members of our sales team / customer service teams when appropriate.

Connect with influential media outlets and journalists to place stories about company news and other initiatives.

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬

5+ years experience managing a marketing team of at least 3 people.

Marketing and content creation experience along with experience finding, booking, and managing speaking engagements.

Active and well-rounded personal presence in social media, with a command of each network and its best practices.

Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.

Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.

in American English & Idioms).

Experience producing content for the web specifically, as well as channel-specific knowledge (FB, IG, Twitter, LI, YT, Buffer, Metricol).

𝑻𝒂𝒙 𝑮𝒐𝒅𝒅𝒆𝒔𝒔 𝒑𝒓𝒐𝒗𝒊𝒅𝒆𝒔 𝒆𝒒𝒖𝒂𝒍 𝒄𝒐𝒏𝒕𝒓𝒂𝒄𝒕𝒐𝒓 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔 𝒕𝒐 𝒂𝒑𝒑𝒍𝒊𝒄𝒂𝒏𝒕𝒔 𝒂𝒏𝒅 𝒔𝒕𝒂𝒇𝒇 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒓𝒆𝒈𝒂𝒓𝒅 𝒕𝒐 𝒓𝒂𝒄𝒆, 𝒄𝒐𝒍𝒐𝒓, 𝒓𝒆𝒍𝒊𝒈𝒊𝒐𝒏, 𝒂𝒈𝒆, 𝒔𝒆𝒙, 𝒔𝒆𝒙𝒖𝒂𝒍 𝒐𝒓𝒊𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏, 𝒈𝒆𝒏𝒅𝒆𝒓 𝒊𝒅𝒆𝒏𝒕𝒊𝒕𝒚 / 𝒆𝒙𝒑𝒓𝒆𝒔𝒔𝒊𝒐𝒏, 𝒏𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝒐𝒓𝒊𝒈𝒊𝒏, 𝒑𝒓𝒐𝒕𝒆𝒄𝒕𝒆𝒅 𝒗𝒆𝒕𝒆𝒓𝒂𝒏 𝒔𝒕𝒂𝒕𝒖𝒔, 𝒅𝒊𝒔𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒔𝒕𝒂𝒕𝒖𝒔, 𝒐𝒓 𝒂𝒏𝒚 𝒐𝒕𝒉𝒆𝒓 𝒍𝒆𝒈𝒂𝒍𝒍𝒚 𝒑𝒓𝒐𝒕𝒆𝒄𝒕𝒆𝒅 𝒃𝒂𝒔𝒊𝒔, 𝒖𝒏𝒅𝒆𝒓 𝒂𝒑𝒑𝒍𝒊𝒄𝒂𝒃𝒍𝒆 𝒍𝒂𝒘.