Product Marketing Manager – Healthcare Payer

About BHI :

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BHI is a data and analytics company helping health plans, researchers, healthcare providers, employers, and government agencies use data to improve health outcomes, promote value-based care, and address health equity.

We leverage the industry’s most comprehensive and highest quality commercial data assets combined with advanced analytics, AI / ML, and deep healthcare expertise to collaborate with our customers to produce measurable outcomes and value.

Based on our continuing growth, we are expanding our Marketing team and are looking for someone to lead this effort.

Position Summary :

Blue Health Intelligence (BHI) is seeking a Product Marketing Manager to join its team. In this role, you will help us position and market new and existing software-as-a-service (SaaS) solutions to healthcare payers.

You will work across the marketing, sales, product, and customer success teams to ensure the successful execution of our go-to-market strategy.

The ideal candidate is an expert communicator who can quickly build product and subject matter expertise and is willing to drive the tactical execution of product marketing activities.

Key Responsibilities :

• Develop and execute comprehensive go-to-market strategies for BHI's healthcare payer solutions, fostering market differentiation and brand awareness.
• Create original thought leadership content, marketing materials, and sales enablement tools that drive customer engagement and enhance brand recognition.
• Partner closely with our product management, sales, and marketing teams to ensure seamless product launches, effective sales support, and successful marketing campaigns.
• Analyze complex data and translate it into actionable insights to inform product positioning, messaging, and market strategies.
• Conduct thorough market and competitive research to identify emerging trends, opportunities, and threats in the healthcare payer industry.
• Collaborate with the product management team to develop and execute product roadmaps that align with customer needs, market trends, and BHI's strategic goals.
• Build and maintain strong relationships with key customers, partners, and industry influencers to expand BHI's reach and cultivate a strong market presence.

Qualifications :

• 7+ years of progressive outbound product marketing experience in the healthcare payer industry or SaaS.
• Experience using Microsoft Office applications, SEMRush, Google Ads, Google Data Studio, Google Analytics, Adobe Suite, WordPress, HubSpot, Salesforce, and LinkedIn Campaign Manager.
• Demonstrated ability to interpret complex data and analytics and create messaging for the external market.
• Exceptional written and verbal communication skills with a proven track record of developing engaging, persuasive, and informative insight-based content.
• Ability to thrive in a fast-paced, complex environment while managing multiple projects simultaneously.
• Proven ability to collaborate with cross-functional teams and influence key stakeholders.
• Willingness to share a portfolio and examples of creating marketing content, including sales presentations and use cases.

Equal Employment Opportunity : It is the policy of BHI to provide equal employment opportunity and advancement opportunities to all colleagues and qualified applicants for employment without regard to race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, or any other classification protected by federal, state, or local laws.

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