A company is looking for a Senior Product Marketing Professional to enhance member well-being through targeted marketing strategies.
Key ResponsibilitiesDevelop and lead data-driven strategies for member engagement across various channelsImplement test and learn strategies to increase member engagementAnalyze campaign performance and market research to identify new opportunitiesRequired QualificationsBachelor's Degree in Marketing, Communications, Business Administration, or a related field5+ years of experience in health insurance or a related industry with multi-channel marketingProven track record of creating and executing successful campaign strategiesExperience with social media strategy planning and implementationExceptional organizational skills to support meeting deadlines
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