Job Location : Bentonville, AR
Why Hershey?
Over more than a century, our iconic brands have been built on a foundation of community investment and connections between people around the world.
Equally competitive and compassionate, we continue to build a legacy as we invest in the people and snacks of the future.
From the beginning, Milton Hershey believed that if you do good, you’ll do well. By doing what we do best from our delicious snacks to spreading goodness in our communities we bring people together.
The spirit of creating human connections that motivated our founder over 125 years ago remains the driving force that inspires our 18,000 employees today.
And while much has changed in America since the days of Milton Hershey, the power of building connections with those around us from consumers and shareholders to our partners and employees remains vital to the future of our children, our communities, and our business.
Summary of Role
The Category Consultant will serve as a key constituent to internal team members, management & external customers; Success in the role will be defined as the development and implementation of category initiatives to meet and exceed Hershey and customer financial objectives.
The Category Consultant will be an expert in the pervasive application of insights to fuel category growth. Key to role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc.
to identify opportunities and develop solutions to drive pervasive application of insights to fuel category growth through improving seasonal distribution, execution, and promotional activity in partnership with Sales.
The Category Consultant will influence the development and implementation of category initiatives in support of the Walmart / Hershey JBP through pervasive use of insights and capabilities.
What You’ll Do
Acts as the Category Expert to ensure the execution of the Strategic Business Plan to make topline sales plan, net sales goals and achieve sales share targets.
This includes using tools and data to ensure the execution of the support strategic business plan.
- Supports Category Management Department to ensure corporate objectives and distribution goals are met through tools such as, but not limited to, Circana (IRI), Circana Scan Panel, Numerator Insights (Data), Nielsen Shelf Architect, , Luminate.
- Synthesize actionable insights using retailer data, internal / syndicated data sources, and shopper insights.
- Leverage internal business planning / forecasting tools to ensure the execution of strategic business plan.
- Basic understanding of JDA to assist with line reviews and building planograms to support the category and Hershey.
- Perform and analyze routine reports on performance and distribution using tools such as Mekko PPT Charts, PowerBI (Create Dashboards), PowerBI (Consume Dashboards), Tableau (Create Dashboards), Alteryx, Excel.
- Develop and create Category Management department efficiencies by partnering with Sales and Retail team business partners.
What You’ll Need to Succeed
Education :
Bachelor’s Degree Required
Experience :
Category Management and / or CPG Sales experience (2-5 years)’
Skills :
- Demonstrate strong data storytelling capabilities through strategic use of tools such as PowerPoint Charts and / or Mekko.
- Display strong technical aptitude shown through data analysis capabilities.
- Foundational knowledge of analytic tools such as, Circana Scan Panel, Numerator Insights (Data).
- Have basic understanding of space analytics and the tools to support it.
- Knowledge of consumer sales industry trends and complete working knowledge of the category management process.
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