Industry Product Marketing Manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

And, we empower you to be a Trailblazer, too driving your performance and career growth, charting new paths, and improving the state of the world.

If you believe in business as the greatest platform for change and in companies doing well and doing good you’ve come to the right place.

Do you spend your free time tracking the trends in telecommunications? Are you fascinated by fiber build outs and connectivity strategy?

Do you want to collaborate with an incredible team of industry product marketers rewriting the playbook of enterprise technology marketing? If so, then please read on.

Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.

We are looking for a thoughtful, hard-working, and experienced Product Marketing Manager for our Communications Industry marketing team!

This industry marketer will drive awareness of how the power of the Salesforce helps our customers be successful, transform their business, and reimagine their industry.

Working closely with the Product GMs, Product Managers, and our Sales organization, you will help shape the comprehensive industry cloud awareness plan by providing the north star on Communications Cloud positioning, messaging, narrative, and compelling supporting content.

This PMM will bring a unique blend of marketing expertise, strong industry and solution savvy, and a drive for getting things done!

Your Responsibilities will Include :

Crafting and delivering a compelling industry-level narrative for our Communications Cloud business that drives awareness, adoptions, and inspires the market

Working collaboratively and interacting cross-functionally with the a cross-functional team of marketers and product builders on cohesive go-to-market plan

Executing core product marketing needs for our Communications specific Industry Cloud products - including pricing, packaging, release notes, data, messaging, narrative and launch planning

Crafting a positioning strategy and broader narrative which articulates the vision for Communications Cloud

Support industry product launch plans as a Communications Industry expert to ensure effective and ongoing relevancy in the market to drive demand generation and sales pipeline

Partner with an outstanding product management team to distill key functionality and benefits into core product marketing messages

Drive the creation of engaging product demonstrations that are used on stage in keynotes, in videos and are the basis for customer engagements in the sales process

Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning

Engage with other marketing specialist teams to execute innovative marketing campaigns, thought leadership, content marketing, webinars, SEO, and web design to build pipeline

Partnering closely with our Strategic Events team to bring content and demos to life

Being the Communications Cloud expert collaborating with the industry's most respected industry sales team to develop plays and sales programs that help drive pipeline, find new buyers, and cross-sell into existing accounts

Working closely with the industry experts and Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in a competitive market

Driving a robust communications plan to ensure stakeholders inside and outside of marketing are aligned and energized by your programs

Position Requirements :

Team-oriented, innovative, and experienced product marketing individual

Technical DNA, ability to inspire, have fun, and contribute to a diverse industry product marketing team

Equivalent of 5+ years of product marketing or closely related experience (SaaS experience a plus)

3+ years experience in the Communications Service Provider industry

Demonstrated experience in synthesizing and translating market needs into product requirements, ability to manifest the product vision / direction in via compelling positioning and messaging

Experience globally launching new products and growing to a mature business

Experience in setting an effective marketing strategy, navigating ambiguity and competing priorities

Strong organizational and analytical skills, excellent written and oral communication skills, including experience in executive internal and external discussions

Strong ability to influence and work cross-functionally, and build positive relationship with internal partners

Experience / familiarity with the customer engagement lifecycle and Salesforce CRM applications

Ability to use data and analytics to drive decision making as well as expertise setting and delivering against measurable marketing metrics

Ability to craft compelling positioning and thought leadership content

Strong communication and writing skills and ability to work across business lines, presenting to executives and at different levels of management

Outstanding team player with the ability to lead through influence

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We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com .

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce .

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $132,800 to $182,600. For California-based roles, the base salary hiring range for this position is $132,800 to $182,600.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link : https : / / www.salesforcebenefits.com.

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